MUMBAI: SBI Life Insurance?s Chandramohan Mehra, Head ? Brand and Communications has been conferred with the ?Young Achiever of the Year Award‘ at the highly acclaimed CMO Asia Awards 2010 held at Suntec, Singapore on 23rd July 2010. The award has been given in recognition of his professional excellence in the field of strategic marketing communications and branding. The awards were conferred under the chairmanship of Andrew Kelly of CMO Council, USA. The CMO Asia Awards were represented by 25 countries across Asia with around 350 senior leaders from the corporate world attended the award ceremony besides bureaucrats from various countries.

At SBI Life Chandramohan Mehra leads the strategic branding, marketing communications, media planning, PR, and internal communication initiatives. Prior to SBI Life, he led brand management at Kotak Life Insurance. Also, at FCB Ulka advertising he played a significant role in developing the largest automobile CRM program for TATA Motors and was part of the team that introduced e-age banking products for HDFC Bank.
 

MUMBAI: Continuing the trend of creating iconic campaigns, Primesite, Mudra MAX?s out-of-home solutions unit has made a big impact with two big properties that air on COLORS (a 50/50 joint venture between Viacom and the Network18 Group). Primesite has carried out an outdoor campaign to announce the Grand Finale for ?Chak Dhoom Dhoom and the launch of ?India‘s Got Talent?- Khoj 2 to enhance the brand presence/ visibility in the market.

The clear focus for Chak Dhoom Dhoom was to highlight the Grand Finale while the subsequent campaign dealt with the OOH for India?s Got Talent ? Khoj 2, India?s biggest talent show with breathtaking acts and spellbinding entertainment.

To build salience for the shows, Primesite has embarked the campaign with a mix of out-of-home media vehicles. The choice of media for this campaign includes advertising on Billboards, BQS, Gantries, Cantilevers, Pole kiosks, Metro panels, Bus panels etc. The campaign has been executed at key locations scattered across the cities namely Mumbai, Delhi, Kolkata, and in states like MP, Gujarat, Punjab etc.

To further build the WOW effect, an innovation for India‘s Got Talent Khoj 2 has been executed at the main junction at Juhu Centaur, in Mumbai. An innovative fabricated kiosk has been created depicting cut-outs of various talents to make the campaign stand out from the usual clutter.

Talking about the campaign strategy for the OOH campaign, Rupadhish Roy, General Manager, Primesite said, ?The idea of taking this kind of media mix was to target people at the right place at right time. Our brief from the client was to create impact with large format and number of exposures (frequency) in order to create buzz around the shows. We are pleased to have adopted a multimedia approach to optimize the visibility and effectiveness of the campaign.?
 

MUMBAI: In Gordon?s Great Escape on Zee Cafe on 15 August 2010 at 8 pm we see Gordon Ramsay leave his hectic professional life behind him as he embarks on a pilgrimage for fresh flavors.

Gordon Ramsay loves curry but knows little about real Indian cuisine so in the first series of Gordon?s Great Escape he sets off to India for the first time to discover a whole new culinary world. Exploring what is, for him, virgin culinary territory, Gordon embarks on an amazing gastronomic quest as he experiences the stunning diversity of India ?s culinary traditions, submerging himself in all aspects of Indian culture, no matter how challenging, unfamiliar or extreme.

Gordon learns to cook a range of authentic Indian dishes that are specific to each region he visits, and meets some fascinating food mentors along the way. He takes part in physically challenging food-related pursuits and learns new cooking skills, cooking for over 1000 guests at a wedding in Lucknow and learning a complex biryani ? involving eggs stuffed into quails, inside chickens all stuffed inside a goat ? from legendary chef, Imtiaz Qureshi.

MUMBAI: Persistently known for its dominance of the youth space by generating content which is innovatory and cutting edge, UTV Bindass launched the 2nd season of the most talked about and sensational reality show Emotional Atyachaar on 7th August.

With much more drama and emotions the show took the concept of love and fidelity and boils up radical questions, revealing the real truth behind relationships on national television.

The starting of season 2 left all competition channels far behind as the show itself garnered 1.5 GRP.

The immense popularity of the show last season took Emotional Atyachaar topping charts with high number of GRPs indicating a sheer dominance in the youth space. The Atyachaar effect got Bindass? webpage a whopping 50 million plus views nationally.

MUMBAI: After a huge success of the NDTV-Toyota environment campaign Greenathon I & II, NDTV in partnership with Toyota today announced the Green Awards to encourage, acknowledge and award the Champions of the Earth for environmental leadership (globally) contributing most towards protecting our environment.

These awards will capture the crucial role played by different segments of society. They will showcase examples of excellence and best practices in finding solutions to the green issues.

A first-of-its-kind award in India, Green Awards aim to recognise excellence in all sections of the society- Rural, Urban, Corporate, Domestic, Educational Institutions & Resident Welfare Associations. The contenders will be judged by eminent jury and the awardees will be given a cash prize of ` 100, 000/-, a certificate and a Green Trophy. The eminent jury of experts, in partnership with TERI, from environmental and sustainable fields will form a steering group created for the Awards, to ensure we move forward with the best possible advice and expertise available. Actor Priyanka Chopra will play a key role as a Green Ambassador in this initiative.

The GREEN Awards are global and are opened for entries from all over the world. The GREEN Awards will recognise excellence in several categories such as Best Green Product, Best Green Ambassador, Best Green State among others, details of the same will be available on ndtv.com/greenawards shortly. Nominations will start from August and continue till September. Selection of the winners and awards announcement will take place in November this year. To raise awareness of the same, the Awards will be supported by an extensive media campaign in print and on radio as well.

Announcing the Green Awards, Dr. Prannoy Roy, Chairman, NDTV Ltd, said, "The first and second years of the NDTV-Toyota Greenathon have been a huge success, and as we announce the Green Awards we are once again reaffirming our commitment to the cause which has become an inherent part of NDTV. We look forward to your support in establishing the NDTV-Toyota Green Awards on the national eco-calendar."

Pledging her support as the Green ambassador, Priyanka Chopra added, "I am very privileged to be associated with this important initiative once again. During my association with the second edition of the NDTV Greenathon, I was exposed to thousands of stories of individuals and companies who were making a serious effort towards ensuring we have a greener and safer tomorrow. Which is why I believe that the Green Awards are such a great idea? acknowledging the efforts of all those people involved in this very worthy cause. I also hope that the Green Awards will encourage others to come forward and contribute towards saving the environment."

Appreciating the efforts, Mr. Jairam Ramesh, Minister for Environment and Forests said, "Climate change is both a global and domestic issue today and requires a joint and concerted effort on the part of all concerned. This includes government, private industries, civil society groups as well as individuals. We need to significantly improve India‘s natural forest cover, establish an effective environmental grievance tribunal and chalk out a climate change agenda for sustainable and long-term growth. It is very important to inform and remind our citizens of the overarching importance to utilise our resources judiciously. I am glad that NDTV & Toyota have come together

to speak out in furtherance of this noble cause. We applaud and support the work these responsible organisations are doing to secure the planet for our future generations, and hope they will continue their good work into the future."

Expressing his view on the partnership between NDTV & TERI Dr. RK Pachauri, Nobel Laureate for Peace Prize 2007, Director General TERI and Chairman IPCC, said, "The NDTV Toyota Green campaign is a positive step to mobilise the masses and ignite a green movement. The Greenathon I & II received enthusiastic public support from all sections of society. The association between NDTV & TERI brought light to millions of rural people in India. It is wonderful to see the partnership flourishing. I am happy NDTV conceived Green Awards. TERI will provide all possible support to make this Green awards successful."

Sharing his views on the initiative, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motors added, "Toyota is proud to be associated with India‘s biggest green awards. We believe in sustainable development, which means achieving synergy between environmental conservation and economic growth. To achieve this synergy, it is imperative that the cause of the environment be publicized as widely as possible, and green initiatives be recognized and adequately awarded. At our plant, we practice environment-friendly systems and processes to ensure the development of a prosperous, low-carbon society. Our plant is surrounded by a green belt and our operations (and those of our dealerships) meet the highest environmental standards. Last year, we executed a large-scale afforestation activity at our plant, where our employees, their friends and families and other stakeholders came together to plant nearly 64000 saplings."