Mumbai: For the last few days, people across the nation have been anguished by the traumatised condition of the two year old abandoned and battered baby Falak. Despite fighting innumerable indignities and courageously fighting the odds previously, the present condition of the child remains critical.

In support of the cause and aiming to give a new ray of hope to Baby Falak, NewsX in association with Fortis Healthcare has come forward with an initiative, ?A Home For Falak ? The NewsX ? Fortis Healthcare Challenge?. Through this campaign, NewsX and Fortis Healthcare invite people to express their support and care by donating for Falak?s future. In support of the same Fortis Healthcare will match the donation raised by the public. So for every rupee sent, Fortis will match the amount and hence the donation will be doubled! The money collected will go into a special account and be given to the person or organisation given charge of Falak.

Commenting on the initiative, Mr. Jehangir S. Pocha, Co Promoter NewsX says ?We?ve brought people Falak?s story and now we want to help people help her. It feels great for all of us at NewsX to use the power and outreach of media for good."

Viewers can confirm their participation by logging on to www.newsx.com or by sending their contributions through a cheque or demand draft favouring ? INX News PVT. Ltd. ? For Baby Falak? on NewsX?s office address: INX NEWS PVT. LTD., B-4, SECTOR 3, NOIDA-201301. You can also write to us at [email protected] for getting more information.

So go ahead -it?s time for all of us to come together and be counted in order to give little Falak a better future!

NEW DELHI : BloombergUTV, India?s premier business news channel?s business reality show THE PITCH ? SEASON 2 has been won by Bengaluru-based Rajeev Pathak, Founder and CEO of eDreams Edusoft and will be awarded funding upto Rs. 5 crore by Mumbai Angels.

Mr. Harsh Mariwala, Chairman and Managing Director, Marico Ltd., who judged the final round, speaking on the occasion said, ?It?s been a fascinating experience to engage with the future change makers of the society. It was great to see that the business models were not only creative but also had a social value to them. India?s growth story will be strengthened by bright, young entrepreneurs like these who combine creativity, strategy and ?giving back to society? to fortify the Indian market place". Harsh Mariwala, Chairman & Managing Director, Marico Limited added on Rajeev?s business model, ?Rajeev?s business model was very innovative and he is leveraging on a social need; that of shortage of teachers, where there is a need to actually reinforce learning and making it fun. It?s a total package which was appealing".

Rajeev Pathak, speaking on his victory said, ?It?s obviously a great feeling to win on such a huge platform, and I would take this opportunity to thank BloombergUTV for providing a platform like ?The Pitch? which encourages entrepreneurship in India. But what I am even happier about is the great friends I made on the show. Each one was a winner in his/her own right. Interacting with great business icons like Mr. Ronnie Screwvala, Mr. Rajiv Bajaj, Mr. Harsh Mariwala and all others was like a dream come true for all of us. Each round had an icon from a completely different industry and that made the task all the more difficult and challenging.

?Mr. Deepak Lamba, Business Head ? BloombergUTV, said, ?My heartiest congratulations to Rajeev Pathak for winning the Season 2 of THE PITCH. As India?s premier business news channel, BloombergUTV not only aims at keeping a close eye on the domestic and international business environment for its viewers but is also actively involved in showcasing the vast entrepreneurial talent hidden in different parts of the country. I am sure Rajeev will put his funding to good use and take eDreams Edusoft to greater heights.?

Rajeev, through eDreams Edusoft, aims to improve the life of every child, globally, through studentcentric disruptive technology innovations. Rajeev?s team has built a patent pending product, ?FunToot?, an intelligent personal tutor that observes, assesses, diagnoses, interacts, encourages and helps every child depending upon the child?s multiple intelligence and other characteristics.

THE PITCH SEASON 2 saws industry stalwarts like Ronnie Screwvala of UTV Group, R Gopalakrishnan of Tata Sons, Ajay & Sanjeev Bijli of the PVR Group, Rajiv Bajaj of Bajaj Auto, Mahesh Bhupathi of Globosport, Neeraj Roy of Hungama.com, Ranjit Yadav of Samsung India, Rahul Akerkar of Indigo chain of restaurants, Surinder Kapur of the SONA Group and Harsh Mariwala of Marico Ltd. put the contestants through some tough tasks to test their business acumen, ability to be a team player, innovative thinking, sense of fair play and mental strength. Each episode of THE PITCH was judged by one industry stalwart at the end of which one contestant was eliminated.

Mumbai: Don?t talk to anyone. Don?t touch anyone. Beware the air around you. A deadly virus is mutating its way around the world in ?Contagion?, releasing on Blu-ray and DVD on January 17th from Reliance Home Video & Games. Featuring an ensemble cast of Academy Award? winners and nominees, this critically acclaimed thriller tells the story of the infectious paranoia and fear that accompany the spread of a lethal virus.

Directed by Steven Soderbergh from an original screenplay by Scott Z. Burns (?The Bourne Ultimatum?, ?The Informant!?), ?Contagion? brings together a stellar international ensemble cast featuring Academy Award? winner Marion Cotillard (?La Vie en Rose?, ?Inception?), Oscar? winner Matt Damon (?Good Will Hunting?, the ?Bourne? films), Academy Award? nominee Laurence Fishburne (?What?s Love Got to Do With It?, ?The Matrix?), Academy Award? nominee Jude Law (?Cold Mountain?, ?Sherlock Holmes?), Academy Award? winner Gwyneth Paltrow (?Shakespeare in Love?, ?Iron Man?) and Oscar? winner Kate Winslet (?The Reader?, ?Titanic?).

Summary: An international traveller reaches into the snack bowl at an airport bar before passing her credit card to a waiter. A business meeting begins with a round of handshakes. A man coughs on a crowded bus... One contact. One instant. And a lethal virus is transmitted. When Beth Emhoff (Paltrow) returns to Minneapolis from business in Hong Kong, what she thought was jet lag takes a virulent turn. Two days later, she?s dead in the ER and the doctors tell her shocked and grieving husband (Damon) they have no idea why. Soon, others exhibit the same mysterious symptoms: hacking coughs and fever, followed by seizure, brain hemorrhage... and ultimately, death. The numbers quickly multiply as the contagion sweeps across all borders, fueled by the countless human interactions that make up the course of an average day. A global pandemic explodes.

As the death toll escalates and people struggle to protect themselves and their loved ones in a society breaking down, one activist blogger (Law) claims the public isn?t getting the truth about what?s really going on, and sets off an epidemic of paranoia and fear as infectious as the virus itself.

Contagion is considered as one of the best movie made to date, about an epidemic. The film is enthralling, even as the tale becomes more and more dire, with scores of millions dead and societal upheaval imminent. The circumstances depicted in Contagion are terrifying, but the power with which the film is made blends the horror, as only the best art can, with beauty.

Mumbai: According to the TAM reports of week 3, 2012 (TAM India: CS4+ Males, Punjab 1 Mn+) BIG CBS Spark Punjabi, has acquired the top position amongst competing channels with shows such as Jerry Springer (Jerry Di Adaalat), Hawaii Five-O (Veer Hawaii De), America?s Next Top Model (Amreeka Di Next Top Model), Masked Warriors ? an international wrestling format (Zabardast Kushti), amongst others, all dubbed in Punjabi. The channel, which also features a judicious mix of Punjabi music, international dubbed movies and local programming in Punjabi, has resonated well with this specific audience. BIG CBS Spark Punjabi, which is a category creator from the Reliance Broadcast Network Limited and CBS Studios International JV is positioned as the first International Punjabi Channel.

Targeting the 15+ audience, the channel features the best of CBS content all dubbed in Punjabi, giving local audiences immediate access to world class entertainment. The channel is available across

Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP) region and is distributed on digital and analog platforms, with an extensive reach of over 6mn+ C&S households in the region.

According to the 3rd weeks, 2012 TAM report, BIG CBS Spark Punjabi with 39 GRPs has surpassed the channels like 9X Tashan, ETC Punjabi & MH1. The show Kadi Te Has Bol Ve ranks no.1 in the comedy Genre with 2.36 TVR. Also, the 4:00pm Monday ? Friday time band that airs Zabardast Kushti has been garnering the Best TVR of 2.36 in the sports genre. Prime Time shows like Amreeka Di Next Top Model, Jerry Di Adaalat etc have attributed to the channel?s success thus identifying the entertainment preferences of its target viewers and providing fresh and engaging content.

With RBNL?s existing leading radio brand 92.7 BIG FM, reaching 22 cities in the region and its OOH arm BIG Street?s 3000+ ambient media options across the markets, BIG CBS Spark Punjabi will offer marketers an integrated media opportunity like none other in the region. The channel is being supported by an integrated marketing plan leveraging multi-media. Added to this will be the media muscle of the entire Reliance Group.

NEW DELHI: Doordarshan Additional Director General Ashok Jailkhani, Jammu Station Director Sanjit Khajuria and Doordarshan Kendra/Radio Kashmir (Srinagar) Director News Bashir Malik have been presented state awards by the Jammu and Kashmir government on the 63rd Republic Day in recognition of their contribution.

Other awardees under the category of Outstanding Media Persons include ?Greater Kashmir? Senior Editor Javaid Malik, ?Kashmir Images? owner and publisher Bashir Manzar, Times of India Chief Copy Editor Sameer Arshad, Maneesh Chibber who is Assistant Editor in the Indian Express in New Delhi, Kashmir News Services, Mohinder Verma who is Special Correspondent of Daily Excelsior, and Aurangzeb Naqshbandi, Special Correspondent of the Hindustan Times in Delhi.

Deepali Wattal (Vocal) and Ghulam Nabi Bulbul (Sarangi) are the artistes who have been selected for award for Performing Arts.

All the awardees will be given cash awards of Rs 51,000, a medal and a citation each.

Mumbai:The country recently witnessed a high profile media launch of Bajaj?s revolutionary 4-wheeler ? RE60. RE60 is a radically new concept which is all set to transform last mile transportation in the country. This novel intra-city transportation will create a new benchmark for lowering CO2 emissions. With just 60 gm/km of CO2 emission, the RE60 will be the most eco-friendly 4-wheeler on Indian roads.

Commenting on the brief Mr. Rahul Vaidya Director, Purple Focus said that it was a matter of honor to be chosen to take forward the communication duties for RE60 which is such an important project for Bajaj Auto. The brief was clear, we had to communicate that RE60 was the most eco-friendly vehicle on the road. The communication task was thus defined as positioning RE60 as the best solution for intra-city transport as it has the least emission.

P Murali Gopal, Executive Creative Director, Purple Focus, who championed this assignment elaborated that product unveiling being aligned with Auto Expo 2012, the task cut out for us in the first phase of communication was to create the required buzz, explain the concept and catch the attention of key stake holders.

Arvindpal Singh, National Creative Director, Purple Focus further shared that his team created an entire deck which very beautifully communicated the concept and highlighted the merits of this new category. Right through its execution the singular line of thought of eco-friendliness was communicated. The product itself being a very innovative concept, it was imperative for us that innovation should be felt across the length and breadth of the communication deck.

All the communication elements including the brand film to innovations like Press invite consisting of a banyan tree seed, or a DM using clock powered with water and a bonsai plant (Ficus) were painstakingly conceived to cut the clutter and to highlight RE60?s salient point of eco-friendliness among others.