MUMBAI: Going by the response, Tigmanshu Dhulia?s Paan Singh Tomar is now being screened in 310 UFO digital screens up from 137 theatres last week.

Meanwhile, Sujoy Ghosh?s Kahaani, that debuted last week is screening in 307 UFO digital theatres while the Tusshar Kapoor-starrer Chaar Din Ki Chandni is being screened in 142 UFO digital theatres in its second week. UTV and Tips Industries? Tere Naal Love Ho Gaya, that released on 24 February is screening in 98 UFO digital theatres.

An important highlight here is that Paan Singh Tomar a 100 per cent digital release is screening in more cinemas in its third week (310 versus 137in the first and second week respectively), a sterling example of the success of the digital platform.

Jaanleva Rafta?, a dubbed Hindi film is being screened in 90 UFO digital theatres in its debut week.

In the non-Hindi segment, the Tamil film Maasi debuted in 101 UFO digital theatres while the Telugu film Nuvva Neena, also debuting this week, is being screened in 63 UFO digital theatres.

Telegu film Poola Rangadu that released on 18 February is screening in 96 UFO digital theatres while Bhojpuri film Durga is screening in 68 UFO digital theatres and Bengali film Macho Mustanaa, in its second week, is screening in 60 UFO digital theatres.

MUMBAI: Cartoon Network?s alien-morphing boy hero, Ben 10, is set to star in his first CGI (Computer Generated Imagery)animated television movie: Ben 10: Destroy All Aliens. Slated for premiere on Sunday, March 18, 2012 at 12pm on Cartoon Network, the movie is being directed by Victor Cook (The Spectacular Spider-Man, Scooby-Doo Mystery Incorporated,) and executive produced by Silas Hickey, Creative Director for Animation, Turner Broadcasting System Asia Pacific, Inc. Ben 10: Destroy All Aliens is written by Marty Isenberg and features the original voice actors from the Ben 10 animated series.

Ben 10: Destroy All Aliens turns the clock back to 10-year-old Ben Tennyson, struggling with teachers, detention, school bullies and the dreadful fate of missing out on his weekend fishing trip with Grandpa Max, when grounded by his parents. Desperate times call for desperate measures as Ben jumps at the chance to escape from it all at the Total Alien Immersion training program on the far side of the galaxy. Little does Ben realize the irreversible consequences of the program which sends him crashing back to earth stuck in his alien forms battling an all-new evil alien, Mechamorph Warrior.

"Ben 10?s enduring popularity with kids is undeniable and this movie brings the hugely successful franchise to an exciting new level. Ben 10: Destroy All Aliens is set to be 2012?s television movie event of the year as Ben 10?s legions of fans around the world unite to watch him, cousin Gwen and Grandpa Max save the world from evil with awesome, never-before-seen CGI effects," said Hickey.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, "Ben 10 is one of the most popular franchises in India with a fan base that extends beyond kids to include parents as well. We are very excited to launch this CGI animated movie of Ben 10 which will surely be a visual treat for families. With this movie, we hope Ben 10?s popularity will skyrocket in India by tenfold making him the No.1 toon star."

Ben 10: Destroy All Aliens will air on Sunday, March 18, 2012 at 12pm on Cartoon Network in English, Hindi, Tamil and Telugu.

MUMBAI: It began as a backyard game with friends gunning and chasing each other but no one had ever imagined that life would turn this into reality! In an endeavor to comprehend the psyche of teenagers and understand the stress and pressures of modern life on them, Channel [v], the leading youth entertainment channel, brings to you "Gumrah - End of innocence", a shocking tale of some of the most heinous crimes committed around the country by the innocent driven to a moment of insanity.

?Gumrah? is a one hour show that depicts crimes committed by youngsters and the larger issue or factors that lead to such impulsive actions. With a gripping narration and plot of shocking crimes like murder, robbery, drug and sexual abuse, each episode will be reenacted and recreated with tales of people closely associated with the accused including their family and friends. Each exclusive episode features experts and psychologists providing an in-depth analysis of what could have possibly been the reason behind these actions and how it shaped the minds of these young criminals. The show is divided into 13 invigorating episodes and will be hosted by young and dynamic Karan Kundra, of "Kitani Mohabbat Hain" fame.

Announcing the launch of the show, Prem Kamath, Executive VP & GM, said "Whilst teen crime is a rare discussion in general media or our living rooms, it often consumes youth that have an extremely bright future. Considering this, it is important to understand what factors actually lead to the occurrence of such crime. In the show, we have analyzed 13 such cases and with the help of experts and psychologists tried to explain the possible reasons behind such gruesome actions. With the explosion of media and western values, youngsters today face various pressures that have an immense influence on their actions at large. Gumrah aims at uncovering these circumstances and sensitize the youth from falling in harms way."

?Gumrah? is co-produced by ALT Entertainment, a division of the umbrella brand Balaji Telefilms, and Lost Boy productions. This is the first television show produced by ALT Entertainment, which has to its fame noteworthy movies which include Love Sex Aur Dhoka, Ragini MMS, Shor in the city and the most acclaimed movie of year 2011 ? ?The Dirty Picture?.

Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said "Gumrah is the first teen crime show on television that is based on real time incidents and has on board experts who explain the psyche of children and the possible reasons behind such gruesome actions. The concept of the show is very captivating and informative. When Channel [v] approached us with the show we instantly agreed as the show will definitely have a huge connect with the audience. It is the first television show produced by ALT entertainment" Gumrah -End of Innocence launched on March 11, 2012.

Tune in to watch as the mystery unravels: Gumrah ? End of Innocence every Sunday at 1900 pm only on Channel [v]

BANGALORE: Caf? Coffee Day (CCD) and Indian t-shirt major Proline introduced a new line of themed t-shirts which will be sold through the 1250 plus CCD outlets in the country and a few of the major Coffee Express outlets. Both the brands are betting big on the online and digital mediums for growth. The brands plan to leverage CCD?s 2 million plus Facebook fan page, CCD?s e-commerce platform and its outlets to sell the tees?.

The tees? will be sold at the outlets using the catalog method will deliveries being done within a week of order. Said Coffee Day President-New Business Initiatives, Vejay Anand, ?As a youth brand our endeavor has not only been to provide a great caf? experience, but also introduce new products that is as per the interests and aspirations of the youth. The introduction of these smart and trendy coffee t-shirts is an extension of our brand?s youth philosophy."

?Even if we manage to sell one t-shirt per outlet per month, we are talking in terms of 1250 plus tees? per month. I?d like that to average one t-shirt per day per outlet, or about 35,000 plus t-shirts a month,? said Proline CEO Sandeep Mukim.

The initial launch comprises of a range of 17 tees ? 7 for women and 10 for men in four sizes. The tee?s have been given whacky names such as Bean Art, Latte Art, Stain Art, Vapour Art, Coffee & Attitude, etc. CCD and Proline plan to launch a new range every two months, as opposed to the two launches per year for most apparel brands.

The Rs. 650 million revenue brand Proline is looking to double its revenues to Rs.1.3 billion next fiscal. It has categorized is product portfolio to target three segments of consumers ?Proline Varsity, Proline Active and Proline Original. Additional opportunities like mass customization, as in the case with CCD is the next level. Mukim plans to go even further up to personalization in some time to achieve faster growth.

Besides the CCD outlets, cobranded tees will also be sold through the existing 22 Proline stores and Proline?s twenty distributors that service around 700 multi-brand stores in the country. Mukim says that his company plans to add ten more Proline stores over the next fiscal.

Creatives are done in-house in the case of CCD. Proline is in talks with a British agency for its creative work and store design. It has yet to appoint a media buying agency.

Mumbai: It is a common belief that marriages are made in heaven which we solemnize during our existence; however there is a stark difference between dreams and reality! STAR Pravah, Maharashtra?s No 1 General Entertainment Channel brings alive this thought through its newest fiction ?Devyani?. The show launches on March 19th, Monday - Saturday at 8.30 pm replacing Bandh Reshmanche.

?Devyani? is the story of a young girl whose life witnesses a sea change as she enters the wedlock with her obsessive and uncouth lover Sangram Vikhe Patil. While Devyani is a simple girl who believes in her father?s principles, Sangram is a complete opposite who never follows rules in his life and is his own master. The show changes course when Sangram falls head over heels with Devyani and is hell bent on winning her while Devyani?s marriage has been arranged with Dr Namit. The show introduces Shivani Surve and Sangram in lead roles, while the versatile Nagesh Bhonsale makes his come back to Marathi GEC space. Nagesh Bhonsale will be seen playing the head of Vikhe Patil family, father of Sangram. Known for his stellar performances in the past, Nagesh is bound to enthrall the audiences in a never seen before avatar this time around.

Shrabani Deodhar, Head of Programming, STAR Pravah, says" Devyani is a simple story of a girl whose life undergoes a huge transformation once she enters the phase of marriage. We are sure the audiences would establish a connect with Devyani and her will to overcome all difficulties."

The show is produced by Anuj Saxena?s Maverick Productions in association with Swapna Waghmare Joshi and Sanjay Memane. After a successful stint in the South, Anuj Saxena now enters the Marathi GEC Space with Devyani.

Commenting on the show, Yogesh Manwani, VP Marketing says," STAR Pravah?s constant efforts have been to depict various shades of human relationships in a different light. With Devyani, we touch upon the unbreakable bond of marriage. We hope our viewers will show a positive response to Devyani as they have been towards other fiction and nonfiction offerings."

As a part of the unique marketing initiative, STAR Pravah?s Mumbai and Pune viewers will get an exclusive opportunity to interact with the cast of Devyani. A special ?Haldi Kunku? activity will be organized across 50 societies that have been identified across Mumbai and Pune.

Mumbai: CNBC-TV18 will offer a comprehensive lineup of dedicated programming on the budget day led by its editorial team and a stellar panel of global and Indian voices from markets, policy and India Inc. CNBC-TV18 has launched a special line-up of initiatives analyzing the challenges and opportunities facing the Finance Minister this year and will also air views and expectations of stakeholders across the country.

On the morning of March 16, 2012, CNBC-TV18 shall initiate Budget day with an exclusive Budget Breakfast at 7 am. Following that, CNBC-TV18 Managing Editor, Udayan Mukherjee will present Budget Day: Morning Call, at 8 am. Post the show, CNBC-TV18 will telecast LIVE and uninterrupted coverage of the FM?s Budget Speech from 11 am-12:30 pm. During the speech, CNBC-TV18 will focus on the minute details and impact of budgetary proposals, as they are presented in the parliament, through razor sharp on-air graphics. This will be done by a battery of experts who will be analyzing the measures announced and its ramifications on the Indian economy. The channel will present exclusive and comprehensive LIVE budget coverage through the day from multiple locations. It will showcase reactions from corporate India, government voices, market experts and leading thinkers in The Market Verdict & The Corporate Verdict. This will be followed by the Final Trade, the definitive markets ending show on Budget 2012?s impact. In primetime evening, CNBC-TV18 will present a budget special of its primetime show, India Business Hour ? Budget Special, which will round up the day?s coverage and provide a comprehensive review of the national reaction to Budget 2012.

Speaking on the Budget Programming special, Mr. Anil Uniyal, CEO, CNBC-TV18 said, ?Considering the context that this budget has for the govt. and our nation, it is all the more crucial as it can impact the near future of the Indian economy. Therefore the channels approached Budget 2012 with a theme that epitomized the expectant atmosphere prevalent and looked to answer the big question, ?Will Budget 2012 lead to bounceback or breakdown?? As in earlier years, on Budget day, CNBC-TV18 will present exclusive and comprehensive budget coverage through the day and from multiple locations, showcasing reactions from the leading names in India Inc. and policy making, the nation?s biggest market experts and fund managers, tax specialists and views of India?s flagship industry bodies. Thus, ensuring we can give the most comprehensive views and analysis to the various stakeholders be it the CEOs, the SMEs, the professionals or the common man.?

On March 17th, day after the budget, CNBC-TV18 will host an exclusive star-studded ground event called The Verdict, which will present the definitive and decisive analysis of Budget 2012 from the corporate and personal finance perspective. Led by CNBC-TV18?s Senthil Chengalvarayan, The Verdict will include leading names from markets, policy and corporate India.

CNBC-TV18 will also engage viewers through a variety of new media platforms, delivering its power packed Budget day content. On the online front, this will include LIVE STREAMING on the Budget day programming on Moneycontrol.com as well as You Tube, an exclusive alliance with the global online major (www.youtube.com/cnbctv18), special budget initiatives on LinkedIn.com and Facebook.com including polls and contests.

On mobile, CNBC-TV18 will be delivering a host of power packed content on the mobile through the 51818 platform, focusing strongly on adding value to the viewer experience and building interactivity on the day of India?s most important economic event. From BUDGET NEWS ALERTS (SMS ALERT TO 51818) to PROGRAMMING UPDATES (SMS BUD to 51818), from MARKET REACTIONS to LIVE TV (SMS MOM to 51818), the channels will provide the best on budget day, to investors and consumers, on the move.

In the past month, CNBC-TV18 has initiated a comprehensive programming plan for Budget 2011. These initiatives included editorial shows, ground events, on-air segments and vignettes and other special initiatives. From capturing the expectations of the markets and investors to India Inc.?s voices, from the voices of young India to the average tax payer, the channels focused on multiple perspectives within the larger theme of ?Will Budget 2011 make the Impact India Needs?. This programming plan was supported through a multiplatform marketing campaign, ranging from television to outdoor, radio, print, social media, mobile and direct marketing targeting both viewers as well as the marketing trade community.