MUMBAI: The 13th International Indian Film Academy celebrations kickstarted with Bollywood stars like Dia Mirza, Parineeti Chopra, Arbaaz Khan and Arjan Bajwa attending the IIFA voting weekend 2012.

Several members of the Indian film fraternity like filmmakers Ramesh Sippy, David Dhawan, Sujoy Ghosh, Zoya Akhtar, actresses Genelia D?souza, Urmila Matondkar, composer duo Salim-Suleiman, singer Shaan, actors Vivek Oberoi and Sonu Sood came forward to cast their vote for IIFA Awards 2012.

Though there is no official announcement as to where the IIFA awards will take place this year, actor Arjan Bajwa, said, "This year we have it in Singapore after casting his vote."

Sippy said, "In the last 13 years IIFA?s popularity has increased, it helps trade between two countries - India and where the award ceremonies are held. Tourism also goes up."

Mumbai: Blood Money releases in 621 UFO digital theatres while ?Bumboo?, another Hindi film, debuts in 106 UFO digital theatres.

Agent Vinod, in its second week, screens in 399 UFO digital theatres while Kahaani screens in 143 UFO digital theatres in its fourth week. Paan Singh Tomar screens in 47 UFO digital theatres in its fifth week.

The much anticipated Tamil film 3 releases in 125 UFO digital theatres while its Telugu-dubbed version, also named ?3?, releases in 83 UFO digital theatres.

Another Telugu film Lovely also makes its debut in 120 UFO digital theatres. Poola Rangadu, in its seventh week, screens in 49 UFO digital theatres.

Marathi film 3 Bayka Fajiti Aiyka in its second week screens in 60 UFO digital theatres.

MUMBAI: Bindass, the first 360 Degree Entertainment Brand for the Indian Youth, will co-author the Indian edition of the book, ?Generation Einstein?, along with the renowned international author and speaker, Jeroen Boschma.

The book describes a new generation, ?Generation Einstein? that was born during the last decade of the previous century. The youth and young adults of today aged 12 to their early or mid twenties represent a new generation with positive characteristics and values which are shared amongst young people all over the world and therefore the first real global generation. The book stresses upon the significance of the youth as an important part of the market. It?s about a faster and more social generation that understands the world better than anyone else. The book aims to decode this generation and help marketers reach out to them.

Mr. Keith Alphonso, Business Head, UTV Bindass said, ?Technology and communications have brought global aspirations to the Indian youth and a lot of the international trends witnessed abroad are evident here as well. But, there is and will always be a certain Indian?ness that sets apart the Indian youngster. Studies after studies show an extremely high level of aspiration and confidence but this is coloured by a certain fragility which is almost unique to India. It is imperative that global brand managers devise their local strategies on these ground realities! Marketers need to realise that the youngsters are very savvy costumers and you can?t reach out to them without understanding their needs. We at UTV Bindass have our finger firmly on the pulse of the youth and understand this Young India. By co-authoring this book with Jeroen we have opened up our vast archive of research based insights to make the book?s Indian Version truly relevant and contemporary. As a part of Bindass Open Source, we believe that by sharing our insights with brands and partners like Jeroen, we will all be able to get a more robust and current understanding of Young India.?

Already published and immensely successful in the international market, the version co-authored by Bindass, will be specific to the Indian market and will speak about the emergence of a global generation in India, their likes, dislikes, lifestyle and what sets them apart from the others. The book will also throw light on the new age communication strategies like ?Increation? which is a more effective method of communicating with a youth segment. The new methodology of research ? INCREATION involves putting many ideas to test, then trying to use the reactions to narrow down the ideas, The researcher will look for over lap on what connects to solutions?leading to that one big insight that results into that one big idea. Young people are ultimately suited to working with in-creation projects. They are extremely creative because of the world in which they live and their present stage of life.

The Indian edition of Generation Einstein also goes on to explain the communication strategies that marketers could adopt in reaching out to the youth with the help of India specific case studies like Tata Docomo, Bindass, Virgin Mobiles and many more.

The announcement of the Indian edition of Generation Einstein is another step by Bindass in creating awareness about internationally recognized methods of understanding and engaging brands in India with this generation, the book is expected to hit stands by end of April 2012.

Mumbai: Reliance Home Video & Games has released ?Ek Main Aur Ekk Tu? on Home Video. Viewers can now enjoy the film on Blu-ray, DVD and VCD.

Produced by UTV Motion Pictures and Dharma Productions ?Ek Main Aur Ekk Tu? is a sweet coming of age film written and directed by debutant Shakun Batra and it stars Imran Kahan (Rahul Kapoor) and Kareena Kapoor (Riana Braganza) in lead roles.

The movie is about the growing friendship between Riana and Rahul. She teaches him to be wild, he teaches her the value of friendship.

Rahul Kapoor, 26, is on his way to become a carbon copy of his parents when he suddenly loses his job as an architect in Vegas. Afraid that he has let his parents down, Rahul decides to hide the truth and find another job. When by a twist of fate, he meets Riana Braganza, a quick-witted hairstylist, who is everything he isn‘t.

A series of events lead them to meet on Christmas eve over a few drinks? but like always, it‘s never a ‘few‘. Following this night of debauchery, they wake up to discover that they‘ve gotten married. Now, Rahul has more than just his job loss to hide from his parents.

They both decide to get it annulled as soon as possible and get an appointment from the court in ten days. Over the next ten days they have their share of arguments, moments and laughs that results in an unlikely friendship.

Will this friendship turn to love? Will her warmth and fearlessness give Rahul the courage to face a long-simmering confrontation with his parents? Will a marriage that started as a drunken mistake help two people find themselves?

The movie met with positive critical reception. Professional critics have given the film good ratings.

Avijit Ghosh of The Times of India gave the film 4 out of 5 stars and said that, ?Ek Main Aur Ekk Tu? is the sweetest heartbreak that Bollywood has conjured in a long, long time.?

Taran Adarsh of Bollywood Hungama said, "This take on love is refined, smart, lively and thoroughly pleasing thanks to its characters, conversations and the inherent humor".

DNA India highly recommended the film and too gave 4 stars out of 5 concluding, "All in all, ?Ek Main Aur Ekk Tu? is a delightful film that keeps getting better along the way, and ends fabulously. Clocking under two hours, the film is a breezy watch that will leave you with a smile."

The DVD offering also contains bonus material which provides the viewer with insight into making of the film. Bonus features also have some deleted scenes which were not included in the original film.

?Ek Main Aur Ekk Tu? is available on Blu-ray (Rs.799), DVD (Rs.299) and VCD (Rs.125)

?Ek Main Aur Ekk Tu? Blu-ray, DVD & VCDs are available across all leading home entertainment stores.

Mumbai: STAR Parivaar Awards pulled in the highest number of viewers across general entertainment television in India in two years, as the ratings reinforced the annual event as the most popular on the small screen.

The Awards ceremony telecast on Saturday, March 24th garnered 6.4 TVR - the most for an event in 2011 & 2012 (Source: TAM, TVR%, Events, HSM, CS 4+, Week 1 ?11 ? Week 12 ?12)

Nitin Vaidya, Business Head, Hindi Channels, STAR India, said, ?Over the years, our characters have established an amazing bond with the audiences. STAR Parivaar Awards is the celebration of these ties. The ratings of the event only confirm the viewers? love towards STAR Plus. Offering a visual delight for the first time in India, the event was telecast using 3D mapping technology that added a completely new dimension to the viewing experience.?

Besides various on-air promotions, the event was also promoted through several on-ground activities like Gudhi Padwa melas and rallies in Mumbai. In a first-of-its-kind innovation, the show was also promoted on the digital platform through twitter jockeys and by providing real time trivia of the event and pictures on twitter.

Mumbai: The Indian Film Industry has earned immense admiration and loyalty of people of not only in India but worldwide. To immortalize this legacy, the official channel of Bollywood launches the first iconic landmark in the country - ?UTV Stars Walk of the Stars?, which will bring Bollywood fans closer to their favourite stars.

UTV STARS Walk of the Stars is a way of honoring the invaluable contribution of the biggest superstars of Indian Cinema. It is a premium property that will encompass renowned celebrities? handprints on a customized slab and specially designed brass statues of iconic legendary actors. While customized slabs bearing the handprints will be dedicated to the living legends of Indian Cinema, customized slabs with signatures will be dedicated to the legends that have passed away.

28th March 2012 marked the launch of the property in India, Mumbai, at the Bandra Bandstand Promenade. The launch was a grand affair that witnessed the felicitation of the ?Kapoor Khandaan? one of the legendary families of Indian Cinema that is synonymous with and has contributed immensely to the Indian Film Industry. Prithiviraj Kapoor, Raj Kapoor, Shammi Kapoor, Randhir Kapoor, Rishi Kapoor, Neetu Kapoor, Karishma Kapoor and Kareena Kapoor?s slabs were installed on the day. And as a special honor, brass statues on a bench of the great Raj Kapoor and Shammi Kapoor were also installed!

The property was inaugurated by none other than a true-blue Kapoor and the ?Heroine? of Bollywood, Kareena Kapoor along with her director, Madhur Bhandarkar! The launch event therefore marked a ?Heroine?s tribute to Bollywood and the Kapoor scion?s felicitation of her legendary family!

Commenting on the Launch of the prestigious Property, MK Anand, C.E.O, Broadcasting, UTV, said: "The launch of the UTV STARS Walk of the Stars marks an important milestone in our efforts to bring Bollywood closer to audiences nationwide. Thereby, reinforcing the channel positioning, i.e. ?The official channel of Bollywood?. It gives us immense pleasure to know that we are making a truly noteworthy tribute to the industry that we?re such an integral part of."

Commenting on the Launch of UTV STARS Walk of the Stars, Zarina Mehta, Chief Creative Officer, Broadcasting, UTV, said: "UTV STARS, has in 6 months of launch, created a strong brand for itself as a knowledgeable Bollywood Insider. We are of and for the Indian Film Industry. And the UTV STARS Walk of the Stars is our tribute to this vibrant and wonderful dream world of movies."

Commenting on the Launch of the Walk of the Stars, Nikhil Gandhi, Business Head, UTV STARS, said: "UTV STARS Walk of the Stars is the first iconic landmark tribute to Indian Cinema. This is a very proud moment for the Indian Film Industry as the launch of the UTV STARS Walk of the Stars marks an important landmark in the history of Bollywood. We are extremely delighted at the success of this launch are grateful and thankful to all those who have supported us."

Commenting on the inauguration of the Property and the felicitation of the ?Kapoor Khandaan?, Kareena Kapoor, the female protagonist of the film ?Heroine?, said: "an entire ?Walk? dedicated solely to Indian Cinema is indeed heart - warming. I am extremely happy to be part of the Inauguration of the Walk of the Stars and what better way to inaugurate than felicitate my own family at the ?Walk?! It is indeed an honor for me and my film ?Heroine? to be part of the UTV STARS Walk of the Stars."

Commenting on the inauguration of the ?Walk of the Stars?, Madhur Bhandarkar, Director of the Film ?Heroine?, said: "I am extremely happy to be part of this momentous occasion that has in the true sense of the word honored Indian Cinema. And what better way to honor them than have a Walk dedicated exclusively to the greats of Indian Cinema! UTV STARS Walk of the Stars is a prestigious Property and to be part of its inception is truly an honor for me and my film, ?Heroine?, which in itself is a tribute to Indian Cinema."

While the concept of a Walk dedicated solely to Indian Cinema is nothing short of revolutionary, the path breaking initiative would not have been realized if not for the immense contribution of the BBRT (Bandra Bandstand Residents Trust) and the MARITIME BOARD in helping and facilitating this beautification Project. The fruition of the project should also be attributed to Priya Dutt, Shabana Azmi and Mr. Baba Siddiqui who?ve extended complete support and cooperation in every possible way.

The UTV STARS Walk of the Stars that launched in Mumbai at the Bandra Bandstand Promenade is also slated to be launched in Delhi, London and Dubai at a later date.