• Sorento wins Silver & Bronze at Indigenus Awards

    Submitted by ITV Production on Apr 27

    Mumbai: Indigenus, an independent global network of entrepreneurial healthcare creative agencies, announced the winners of the second edition of the annual indiGENIUS Awards in Japan. Sorento Healthcare Communications made its presence felt by winning Silver and Bronze in the ?Integrated Campaign? and ?Print? categories respectively.

    Speaking about this achievement, Susan Josi, Managing Partner, Sorento Healthcare Communications said, "Indigenus network houses some of the most creative agencies in the world like The Cement Bloc from New York and Service Plan from Germany. Competing at an international level and winning along with these agencies not only gives us a different high but also raises the creative benchmark within the agency. We are very proud of our team who has been consistently winning accolades for the agency including the Cannes last year."

    "Winning at prestigious IndiGenius awards is equivalent to winning any global award as 12 entrepreneurial agencies from the globe known for their creative strength compete at this platform. It?s a matter of great honor and pride for us to be the best amongst equals", Sangeeta Barde, Managing Partner, Sorento Healthcare Communications added.

    The indiGENIUS Awards recognize outstanding creative work produced by Indigenus agency partners in the print, digital, audiovisual, integrated campaign, self-promotion, and "beyond healthcare" categories. This year?s indiGENIUS Awards winners were chosen by network members from over 70 campaigns submitted by Indigenus agencies. The ceremony was hosted by PharMa International, an Indigenus affiliate agency based in Japan. Winners received an award statue commemorating their win in the bronze, silver, or gold classification.

     

    GOLD SILVER BRONZE
    PRINT serviceplan health & life 
    SOS Children?s Villages Worldwide
    PAN Communications
    GSK: Hepatitis B Awareness
    Sorento Healthcare Communications
    Abbott Piramal: Clinaxon-P 
    Iron Man
    DIGITAL serviceplan health & life 
    AOK Health Insurance: Your Health in the Best Hands
    The CementBloc
    Celgene: Fight Forward
    Strategik & Numerik
    Celgene: Abraxane Nab Techno App
    AUDIOVISUAL The CementBloc
    BMS/Pfizer: Catch Me if You Can
    serviceplan health & life 
    DSO: Waiting for the Bus
    The CementBloc
    Celgene: Fight Forward
    INTEGRATED CAMPAIGN The CementBloc
    Celgene: Fight Forward
    Sorento Healthcare Communications
    Sanofi: Seacod Pressure Cooker
    serviceplan health & life 
    Amgen: Fresenius Medical Care Renal Rounds
    SELF-PROMOTION The CementBloc
    Build Holiday Cheer
    The CementBloc
    The CementBloc Web Site
    umbilical
    Brand New Offices
    BEYOND HEALTHCARE The CementBloc
    The Coore Foundation: Grow Sole
    umbilical
    Setem: Activist Box
    serviceplan health & life 
    Fitness First
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  • J Edgar now on Home Video and Blu-Ray

    Submitted by ITV Production on Apr 26

    MUMBAI: Reliance Home Video & Games has released the Home Video and Blu-Ray discs of Clint Eastwood?s Leonardo DiCaprio-starrer J. Edgar.

    The film is the story of J. Edgar Hoover, who as the face of law enforcement in America was feared and admired, reviled and revered for almost 50 years. As seen through the eyes of Hoover himself, J. Edgar explores the personal and public life and relationships of a man who could distort the truth as easily as he upheld it during a life devoted to his own idea of justice, often swayed by the darker side of power.

    During his lifetime, J. Edgar Hoover would rise to be the most powerful man in America. As head of the Federal Bureau of Investigation for nearly 50 years, he would stop at nothing to protect his country. Through eight presidents and three wars, Hoover waged battle against threats both real and perceived, often bending the rules to keep his countrymen safe. His methods were at once ruthless and heroic, with the admiration of the world his most coveted, if ever elusive, prize.

    Besides, the film also stars Naomi Wattsas Helen Gandy, Hoover?s longtime secretary; Armie Hammer as Hoover?s prot?g? Clyde Tolson; Josh Lucas as the legendary aviator Charles Lindbergh, whose son?s kidnapping changes the public profile of the FBI and Judi Dench as Hoover?s over-protective mother Annie Hoover.

    J. Edgar is available on Blu-ray for Rs.1299, DVD for Rs.599 and VCD for Rs.299.

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  • Homeshop18.com guarantees lowest prices on its online bookstore

    Submitted by ITV Production on Apr 25

    Mumbai: Homeshop18.com ? the e-commerce leader in India has announced ?lowest price guarantee? on its online bookstore. Under this offer, avid book readers across India can browse through the largest collection of books on Homeshop18.com/books and buy them at the lowest price. Homeshop18.com forayed in to the books category in February this year. It is currently selling over 100,000 books a month. The largest repository of books online, Homeshop18.com has titles to cater to interest of people of all age groups.

    Elaborating on the announcement Mr. Narasimha Jayakyumar, COO (E-commerce), HomeShop18.com said, ?The needs of Indian consumers are evolving at a fast pace. Taking a leaf out of the needs of these dynamic consumers we are making an irresistible offer and delighting them with our ?lowest price guarantee? on the widest choice of books available online.? Mr. Jayakumar added, ?At Homeshop18.com our endeavor is to provide exceptional value to our consumers from the stage of product selection, to placing the order and all the way to the final delivery. You can order your favorite book on Homeshop18.com from any city in the country and it will be delivered at your doorstep.?

    Books on offer include titles from a wide variety of genres like Arts, Biographies & Memoirs, Business & Money, Children?s Books, Comics & Graphic Novels, Computers & Technology, Cookbooks, Food & Wine, Dictionaries, Entrance Exam Preparation, Fiction & Literature, Health & Fitness, Music & Film, Mystery & Crime, Photography, Religion & Spirituality, Science Fiction & Fantasy, Self-Help, Sex & Erotica, Sports & Adventure and Travel.

    Homeshop18.com is setting a benchmark in online shopping and making it a smarter, easier, and hassle free experience. With great products and brands in its product portfolio, Homeshop18.com offers multiple payment options on all products to over 1500 cities in India. Equipped with state of the art warehousing infrastructure and robust logistics footprint, Homeshop18.com?s dedicated team delivers products to every corner of the country covering over 3000 locations across India. Superlative quality, exceptional value and unmatched convenience are just a click away on Homeshop18.com!

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  • ASCI and Goafest 2012 Announce winners of the ?ASCI Mobile Movie Challenge? during the Creative Abbys

    Submitted by ITV Production on Apr 24

    Mumbai: The Advertising Standard Council of India (ASCI) today announced the winners of the ?ASCI Mobile Movie Challenge? during the closing event of Goafest 2012, the Creative Abbys. The competition conducted to promote responsible creativity, and to encourage self regulation in Advertising, under the theme of ?Creativity with a conscience? garnered huge public support during the 3 day ad-fest.

    The winning entries came from team Leo Burnett consisting of Nikhil Pai, Abhineet Agarwal & Almas Ahmed and team O&M consisting of Parth Gadhiya, Harshad Salian, Aishik Sengupta . All the six winners received an iPad sponsored by media house, Rajasthan Patrika. The competition received a total of 120 registered entries through 41 mobile movies, from across the country. Of all the movies registered, 8 were shortlisted by a jury of eminent ad-makers and 2 were chosen as winners.

    As per the contest, teams of 3 young professionals, under the age of 30 years, were asked to create a short film (between 30 and 60 seconds), using their mobile handsets. Each team was assigned a mentor film maker who guided the team members on the nuances of film making. The teams were asked to create the art forms on one of the four briefs provided by ASCI which were based on the four tenets of ASCI?s code of self regulation:

    1. Honesty & truthfulness in advertising
    2. Decency in advertising as per generally accepted societal norms
    3. Safety & avoiding exploitation of vulnerable sections of society, especially children
    4. Fairness in competition

    According to, Mr. Subhash Kamath, ASCI Board Member, ?Through this competition, we wanted to inspire young professionals to abide by the guidelines set by ASCI and implement the same in their work. We?re extremely happy with the kind of response we?ve received and thankful for all the support. Next year, we hope to make this initiative larger and stronger by reaching out to many more media, advertising professionals.?

    The films were showcased at Goafest 2012 and uploaded on youtube.com and select online portals, so as to inspire professionals to understand the importance of self-regulation in advertising. The entries will be judged by a jury of top creative directors and film makes of the industry.

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  • Vh1 India premieres the coveted Brit Awards 2012

    Submitted by ITV Production on Apr 24

    Mumbai: After airing the much acclaimed Golden Globe and Grammy Awards, Vh1 India is back this season with another set of coveted awards ? The Brit Awards 2012. One of the most awaited musical nights, The Brit Awards will see the who?s who of music in attendance, setting the stage on fire. Sponsored by Pepe Jeans, the night will be hosted by popular television actor and presenter, James Corden for the third time. The starry awards night will air on Thursday, April 26 at 8 pm, exclusively on Vh1.

    Iconic artists from UK and beyond will take the stage and bring the house down with their power packed performances. Performing this year will be international icons like Adele, Rihanna, Bruno Mars, Ed Sheeran and Coldplay amongst others. The best of current and international music will be celebrated in the attendance of numerous music legends? From Adele and Bruno Mars to One Direction and Foo Fighters, watch them all as they take the stage to accept their awards. Don?t miss the glitterati in action!

    Tune in to catch on stage as well as behind-the-stage drama of The Brit Awards on Thursday, April 26, 2012 at 8 pm only on Vh1.

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  • Take a Big Bite of Entertainment this May with MOVIES NOW!

    Submitted by ITV Production on Apr 24

    Mumbai: MOVIES NOW, the consistent leader in the English Movie Channel category brings the most sought after movie festivals this May. A gripping line up movies that will hook you to your television sets, MOVIES NOW announces 2 dynamic properties - Mega Bite and High Alert.

    This summer, MOVIES NOW steps into the world of creatures which will at once incite fear, fascination and wonder! Creature Features has served as the Film & TV industry?s most comprehensive memorabilia feeding into the imaginative world of the lovers of science fiction and fantasy for many years. The eerie visual effects and the surreal characters have made these movies great hits across age groups. These movies have been huge box office hits worldwide and top grossers of their time. Whether they?re peaceful creatures from another planet or invading forces bent on the destruction of Earth, everyone loves a great creature feature movie.

    MOVIES NOW brings them all in Mega Bite, an action-packed ride with a mix of scares and thrills. It will introduce you to the world of the unknown for a whole month. Every Night at 11 pm, tune in to witness a world so unpredictable, out of the ordinary and mysterious with all-powerful, terrifying, monstrous creatures!

    Mega Bite will showcase Hollywood blockbusters like Deep Blue Sea ? a film that will take you deep into the world of the monsters who live in the cold waters of the seas! Feel the bone deep chill when the predators of the waters ? the Sharks mark their targets in Jaws 3. Also Species one of the most prolific movies made on Aliens! Also part of the series is Lake Placid 2, the unfortunate saga of crocodiles festering into the calm waters of Lake Placid.

    MOVIES NOW will introduce to its viewers the greatest name in the history of Martial Arts - Legendary Grandmaster of martial art Wing Chun and master of Bruce Lee, Ip Man. It doesn?t get bigger than this!! One of the biggest blockbusters in Asia, Ip Man 2, the sequel of the much talked about Ip Man, gives martial arts a whole new meaning.

    Safeguarding Hollywood are the righteous, honorable and morally upright COPS! With mercurial tempers and often impossible tasks at hand, the Hollywood cops are responsible for delivering unmatchable action, anxiety and excitement to the viewers in High Alert. This month, MOVIES NOW brings you the tales of 4 such cops who are ready to put themselves in the line of fire and believe in making their own rules when it comes to getting justice!

    Tough, unflappable, wisecracking action heroes steal your heart away with their daring attitude. The handsome hunks of the industry go beyond the call of duty to accomplish their job. Heroism of another league showcased in the movies Robocop 2, 12 Rounds, Get Smart and Tango & Cash every Friday at 7 pm.

    This May get prepared to be attacked by Best of the Best only on MOVIES NOW!

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