• @SummerBreak: Chernin?s social media only reality show

    Submitted by ITV Production on Jun 13
    indiantelevision.com Team

    MUMBAI: Not many in India know Peter Chernin. But many do know the Colors?-backed Salman Kan anchored reality TV show Big Boss and NH7 ? a music festival that began in Pune and now has additionally made its mark in Bengaluru and Delhi. Well, Chernin?s CA Media group is an investor in Endemol and Only Much Louder, the companies which produce these initiatives.

    And now Chernin ? whose Peter Chernin group has produced films such as Planet of the Apes and TV shows like New Girl ? is all set to take a shot at an innovative social media-based reality showSummer Break that can be watched on youtube.com daily, and followed on twitter, instagram and tumblr .

    Summer Break tracks nine normal teens in the summer hols before most of them enter college and is estimated to have a budget of five million dollars, a large part of which is being paid by telecom giant AT&T. The youngkids? like any other ? will be taking pix and videos of themselves and each other and drop them in a dropbox account.

    A 45 member strong social media team will then curate these on twitter and tumblr almost instantaneously. Simultaneously, a professional TV crew will be filming them as they go about their daily activities to produce a minute long commercial that will make its debut on YouTube daily. Finally, a weekly wrap up episode of about three to five minutes will also be aired on youtube.com.

    Summer Break is slated to run for eight weeks, and its short format content is an experiment to track consumption of video content on mobile devices, including phones, tablets, and mini-tablets.

    At the time of writing, the official trailer of the series had made its debut on YouTube. And additionally, the social media handle @SummerBreak had managed to ramp up its followers to 100,000 plus.

    Our perspective: Clearly, Chernin?s group is onto something good. And it?s not really futuristic; it?s in the now. Kids have their phones ? not fingernails - growing out of their fingers, they are sharing videos; pictures ? like it?s the only thing that keeps them busy. Clearly, it?s an experiment, but it?s one which has almost all bases covered. Almost 50 per cent of its budget has been kept aside for social media marketing ? to build and keep audiences engaged. Now all we have got to see is that the content that is being put up daily and weekly is good enough to get conversations and create a buzz among its viewing audience going along.

    Going by the initial feedback, Chernin could well have a winner on his hands and his attempt at targeting viewers to consume video on their mobile devices should make traditional broadcast outlets take a hard look at how they can service the new emerging viewer.

  • Network18-Viacom18 announce UK rollout of ?global news channel? News18 India

    Submitted by ITV Production on Jun 13
    indiantelevision.com Team

    MUMBAI: It?s going to the land of the Queen. To start with, that is. Media firm Network18 today announced the launch of a 24-hour news channel News18 India in the UK, which would be distributed through a joint venture with Viacom 18.

    The channel is slated to start beaming its programming via the Sky digital platform from 1 July, replacing a slot left vacant by the exit of music channel 9XM. News18 India will be the third channel launched in the UK, after Colors and Rishtey which have found traction with Britasians there.

    IBN18 editor in chief Rajdeep Sardesai was at his euphoric best this morning when he tweeted: ?Suprabhat: delighted to be in London to launch Network 18?s much awaited global news channel. News 18 India will soon be here! UK in July, News 18 India will soon go to other parts of the world. A truly Indian news channel for the global Indian Many have been asking for a high quality global Indian news channel; watch the News18India space.?

    Among the countries it will be rolled out later include: the US, Canada, west Asia and Australia.

    Commenting on the launch, Network18 founder, managing director & editor Raghav Bahl said: ?India?s resurgence on the world stage is evident from the almost insatiable global interest in its present as well as its future. This presents a compelling opportunity to deliver a service that fulfils this need in a relevant manner and News18 India is our answer.?

    News18 India is slated to be run by the same team that produces TV18?s market news services.

  • Zee News vindicated; CBI files FIR against Jindal, Rao

    Submitted by ITV Production on Jun 12
    indiantelevision.com Team

    MUMBAI: An unexpected beneficiary of the Central Bureau of Investigation (CBI)?s charges against Congress MP Naveen Jindal is Zee Media, earlier known as Zee News.

    The investigative agency has booked Jindal and former minister of state for coal Dasari Nararyan Rao through an FIR, alleging irregularities on coal-block allocations and misrepresentation of facts, something Zee Media has been talking about all this while.

    This not only comes as a major development in the ongoing coal-block allocation probe, but also adds a new twist in the tale to the infamous Zee-Jindal fiasco.

    Zee Media had earlier been accused of demanding money to go easy investigative stories relating to Jindal?s involvement in the coal-block allocation case.

    The CBI has accused Jindal of misrepresenting facts about past allocations in order to obtain a coal block in Jharkhand in 2008. The then minister of state for coal Rao, has been accused of being a part of the conspiracy, as a year after obtaining the coveted coal-block, Jindal brought shares worth Rs 2.25 crore in Rao?s company Saubhagya Media at an exorbitantly hiked price of Rs 100 per share as opposed to its then listed price of Rs 28.

    Now that CBI has formally accused the troubled MP along with Jindal Steel and Power Limited (JSPL), Zee probably has something to rejoice about. Which it did in a statement today.

    Said Zee Media:

    "Zee Media has consistently focused the Nation?s attention to massive irregularities in allocation of all coal blocks during the period 2006-2009, as has been registered by CBI on reference of Central Vigilance Commission (CVC). For this we have been relentlessly attacked by the accused and his accomplices within the system. Our Editors have even faced illegal detention and our management has been maligned and unfairly targeted.

    "Today?s CBI FIR against a resourceful politico-corporate like Shri Jindal reaffirms what Zee Media, and discerning sections of the media have consistently reported, as also serious conflict of interest in his continuance inside the Parliamentary Standing Committee on Home Affairs.

    "It is equally worrying that in their report on the so-called paid media, the Parliamentary Standing Committee on Information Technology leaned on depositions by representatives of the accused to recommend a government-mandated media regulator in the country. It must be emphasised that the proceedings were conducted ex parte and the committee?s recommendations came out without serving the basic tenet of natural justice, which is to hear both sides."

    Zee Media CEO Alok Agarwal and Zee Entertainment Enterprises Ltd (Zeel) MD and CEO Punit Goenka, declined to comment.

    To read the entire comment from Zee News click here:
    Zee Media lauds CBI for FIR, nation-wide probe on prime accused of coalgate scam

     

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