DTH

Videocon d2h innovates once again; announces 4K service

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2014/07/03/videocon_logo.jpg?itok=2nEbo-qA

Updated - 08:46 PM

MUMBAI: It has built up its reputation as arguably the fastest growing DTH operator in India, apart from delivering snazzy features to subscribers. Now Videocon d2h has added another feather to its cap by becoming the first player in this space to announce its Ultra HD or 4K TV service. Readers should know that the TV picture gets more colour, more depth, and more details once viewed on a 4K TV set. 

With nearly 11 million and growing subscribers, Videocon d2h MD Saurabh Dhoot is pretty proud of the company's achievement when he says: “We wanted to be the first company to deliver 4k ultra HD service to India.”

He is quite sure that demand for its service is bound to increase in India, even though Indian TV viewers are just about beginning to take a fancy to plain old vanilla HD television services. This apart, he is not perturbed by the fact that Indian broadcasters and producers are not really thinking 4K as yet and are ill-equipped to produce even if they decide to do so.  Says the Dhoot family scion: “You have to preempt, at times. We come with the thought process of surprising customers and delivering what they are about to ask for before they ask for it.”

Indeed, the Videocon group is involved in the entire pipeline of television - right from TV sets to self-made STBs to its own DTH service (Ok so it has left TV channels and content creation to other players). Hence, it has been able to price the Ultra HD box at Rs 10,000 when production starts at its factories. Discussions are on with Broadcom for chips and semiconductors while Cisco is likely to provide the conditional access.  Dhoot expects the price of the box to fall to Rs 4000 or Rs 5000 depending on the demand and production scale.

The STB works on a technology called high efficiency video compression (HEVC) which is 50 per cent more efficient than the MPEG-4 technology used in HD boxes. “The main investment is in transponder space. To overcome this, we have HEVC technology or else it would be a criminal waste of satellite space,” points out Videocon d2h CEO Anil Khera.

Official roll out of the service will be around October or November 2014, during Diwali when the company expects sale of 4K TV sets to pick up. “Ultra HD TV sales have picked up sharply this year as compared to last year when they were negligible. Over Diwali, we expect ultra HD sales to pick up more,” explains Dhoot.

While travel and lifestyle, sports and movies are the expected first lot of genres to experiment with 4K technology, it will tie up its first market promotion with a good 4K event. Talks with broadcasters have already commenced for the same, one of the first being Travelxp. 

Dhoot is quite clear that Ultra HD will be a ‘very very premium service’ constituting a single digit per cent of its entire subscriber base. The initial offering to customers will be a single Ultra HD channel, broadcast from its Noida headend, which will carry content from any producer or broadcaster which wants to show case its Ultra HD content. 

Eight million pixels versus two million pixels of HD TV is the clarity that this service along with TV sets of size 65 inches and above will provide. 4K UHD TVs are capable of delivering four times the picture resolution of 1080p full HD. It will also provide a cloud based recording facility. 

The first target audience will be in the metros and their own existing subscribers, even though Dhoot stresses that it isn’t necessary that only cities consume expensive TVs. As and when events come along, communication will be given to subscribers through its channel page. Khera says that 30 per cent of new acquisitions request for an HD box. These will be the likely target audiences.

Though raising average revenue per user (ARPU) plays a significant role in increased revenues, ultra HD service will take a while to give a significant contribution given that initially it will only be event based such as finals of key sporting events or big movies. “HD subscribers have played a big role in incrementing revenue and ARPUs. The investment in ultra HD is made for a very long time. Once it clicks, the recovery is very fast,” says Dhoot. 

On the sideline, it has also undergone a re-christening. Bharat Business Channel is now officially Videocon d2h. The main prompt for this was that the company’s identification was its service and for better communication practices, the name needed a change.

Khera is aware that the biggest issue with recording in 4K is the storage space as well as post production. He is hopeful that broadcasters and producers will test the Ultra HD waters. 

Click here to view the event pictures

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Planetcast-800x800.jpg?itok=K1_lgkLz
AION Capital to acquire majority interest in PlanetCast Media Services

NEW DELHI: AION Capital Partners Limited (the “AION Fund”) is to acquire a majority interest in PlanetCast Media Services Limited (earlier known as Essel Shyam Communications Limited) from shareholders including affiliates of the Essel Group, the Shyam Group and private equity firm Kubera Partners...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/Paolo-Agostinelli.jpg?itok=bepJSWAT
Tata Sky brings global content for Indians, premiering Gomorrah on 19 Mar

Tata Sky brings global content for Indians, premiering Gomorrah on 19 Mar

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/dishtv%26videocond2h.jpg?itok=6Bf9eWDS
Dish TV Videocon Ltd. may start operations in Sept '17

MUMBAI: With no roadblocks apprehended and approvals going ahead, the new merged direct-to-home (DTH) behemoth may start operations in September 2017. As reported by www.indiantelevision.com earlier, the new merged entity Dish TV Videocon Ltd. is set to create the single-largest DTH company in...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/09/CareView%20%281%29.jpg?itok=b8g5Lo56
CareView becomes Dish Network's private cable operator

CareView Communications, Inc., an information technology provider to the healthcare industry, executed an agreement with Dish Network, LLC, a Colorado company, to become a Private Cable Operator (PCO).

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/09/Jawahar-Goel-800x800.jpg?itok=t4Gf1lM-
Dish TV, Videocon d2h merger: CCI seeks TRAI views

MUMBAI: CCI has sought TRAI's views on the proposed merger of Dish TV and Videocon d2h and as to whether or not the deal, leading to formation of Dish TV Videocon Ltd., will violate anti-trust laws. Dish TV, owned by Zee Entertainment (ZEEL) and the DTH arm of Videocon Industries had in November...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/06/v2h%20%281%29.jpg?itok=B8qYO9t2
Videocon d2h partners Netflix for HD Smart Connect

Videocon d2h has signed a deal with the internet television network Netflix. With this partnership, Videocon d2h connected box customers will now be able to access seamlessly the extensive library of Netflix TV and movie titles.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/charles-ergen-800x800.jpg?itok=RxHacnoe
Dish Network rev flat in '16 despite declining pay-TV subs

BENGALURU:  The fourth largest US pay-TV player Dish Network Corporation (DNC) reported almost flat revenues for the year ended 31 December 2016 (FY-16, current year, quarter ended 31 December 2016 – Q4-16, current quarter) as compared to the previous fiscal. Though Dish reported 2.164 million...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/dish-icici_0.jpg?itok=z4hD2NXx
DishTV partners with ICICI for digital payments

MUMBAI: DishTV has tied up with ICICI Bank by consolidated assets, to make payments and recharges easier. The association enables subscribers of the DTH platform to recharge their connections on any Unified Payment Interface (UPI) enabled app and through *99#, a National Unified USSD Platform (NUUP...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/arun%20%281%29.jpg?itok=c99t41lg
DishTV adds Discovery’s sports channel ‘DSports’

DishTV has added the newly launched sports channel ‘DSports’ from the house of Discovery Communications. With this addition, DishTV now offers a total of 13 sports channels in Standard Definition, the highest to be offered by any DTH service provide.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories