DTH

Tata Sky promotes Karaoke service

MUMBAI: Tata Sky had recently announced a new service to its customers- a karaoke service at home! Now, it has come up with an ad campaign to promote its new innovation.

 

The direct to home (DTH) player has come up with a series of advertisements promoting the service. Of these, one film demonstrates a group of youngsters partying in their room and another shows a family having fun while singing songs on Karaoke. The ad ends with its tagline ‘Kum se kum lyrics toh sahi honge’ (at least the lyrics will be right).

 

Tata Sky chief commercial officer Vikram Mehra said, “The love for singing and dancing is epitomized by Bollywood movies. Karaoke may be a new activity for a large part of India, but singing as an entertaining and collective activity was never an alien concept. Be it a family function or a night out with friends, singing our favorite Hindi songs in loud chorus adds tremendously to the fun factor of any evening. Capitalising on this sentiment, the Karaoke ads capture the simplicity of tuning into the service any time of the day for non-stop entertainment.”

 

The concept has been created by agency Ogilvy & Mather(O&M). The professionals who have worked on it include national creative director Abhijit Avasthi and group creative director Sukesh Nayak under production house Curious Films.

 

Says Avasthi: “Karaoke had to be pitched as a social activity in the realm of enjoyment. While the product was revolutionary we wanted people to see it as on obvious relevant product which seamlessly fits into, rather enhances an already existing moment in their life.  Essentially, all we had to do was to let people know the key features of Karaoke that will make fun moments over singing, even more fun.”

 

Karaoke is available with an HD + set top box. A mic along with 12 month subscription will cost Rs 1990. One album will always be free to sample while new songs will be regularly added. 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/27/Untitled-1_27.jpg?itok=DK13IYr0
Freedish to upgrade on 30 Sept; seek out STB makers shortly

The country’s only free-to-air direct-to-home platform, Doordarshan’s Freedish will not be available for five hours on 30 September 2016 ‘due to technical maintenance.’

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/24/Amitabh%20Bachchan.jpg?itok=9EE1x0S9
Big B jingalalas on Tata Sky

MUMBAI: After a successful run of 10 years in India, Tata Sky has rolled out its latest Family Jingalala campaign with its brand ambassador Amitabh Bachchan. Rolling out on 24 September, the campaign features Big B in seven unique avatars. Conceptualized by Ogilvy and Mather and directed by Shoojit...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_1.jpg?itok=UxlwMfrh
Tata Sky unveils new logo

Look now, it’s changed. In its tenth year, Tata Sky has adorned a new logo. For years, consumers were used to the swish of the dish in between the Tata and Sky. Now, the swish has gone and the Sky in the logo is exactly like that of the DTH operator’s UK partner, Sky TV. The lettering and font are...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/20/Untitled-1_40.jpg?itok=gsf_rRIX
Auctions on 5 Oct for Freedish licence renewal

The conuntry’s only free-to-air direct-to-home platform Doordarshan Freedish is holding its 31st auction on 5 October. Despite having touched a bid amount of Rs 5.2 crore in the last auction on 15 September, the new auction will have the same reserve price of Rs 4.3 crore.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/17/dthdishes800x8090.jpg?itok=nHvgxRDp
Reliance ADA group to hive off DTH operations

MUMBAI: The Anil Ambani-owned DTH service Reliance Digital TV which claims to have a five million net subscriber base and an estimated two million active connections is likely to be hived off in to a separate company. For the past three or four years, Reliance Communications, the parent company...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/13/Dish_TV_Topper_TV.jpg?itok=XIlxQFym
DishTV adds 32 educational channels to its bouquet

MUMBAI: Providing better quality entertainment to its subscribers and offering value for their money is DishTV. The DTH brand has taken its total count to more than 585 channels and services. It has reportedly added 32 new educational channels launched by the Ministry of Human Resource Development.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/09/V%20D2H.jpg?itok=vThc1GWJ
Videocon-CSC to bring digital DTH services to every household

Digital is a great leveller of the rural/urban divide. Videocon d2h has announced its association with the CSC eGovernance Services India Limited for the launch of their CSC services. The Common Service Centre (CSC) scheme is a part of the Digital India (DI) initiative. The service was inaugurated...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/07/Untitled-1.jpg?itok=z8k7VTPO
Pay TV-DTH gains: Airtel leads subs race as Jio could pose challenges

Last quarter (Q3-16, quarter ended 31 December 2015), we at www.indiantelevision.com had said: Contrary to expectations that the sunset date of 31 December 31, 2015 (Q3-16 in financial terms in India) would rake in good numbers for the DTH industry for Q3-15, results declared by three of the seven...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/02/Untitled-1_15.jpg?itok=9tvqqq8O
Pakistan gets tough on Indian DTH & content

Politics and media make for strange bed fellows. More often than not one annoys the other. And a backlash follows even worse than a woman scorned. Take a look at what’s happening in Pakistan. And what’s happening in India.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories