Tata Sky looks to gain deeper consumer insights with Cloudera

MUMBAI: Direct to home (DTH) player Tata Sky has selected Cloudera to support its big data initiative – to gain deeper customer insights from data gathered on subscribers across the country.


Cloudera will provide Tata Sky with an enterprise data hub (EDH) to process and scale its analysis of customer data.


Tata Sky, which offers an array of programming choices and interactive features, will use its Cloudera enterprise data hub to better understand the viewing habits of customers and to create opportunities that enhance and change the viewer's experience.


“Tata Sky being the fastest growing DTH providers in India today, needs an infrastructure that will help us scale our data collection, processing, and analysis efforts so we can continue improving the customer experience. Implementing an enterprise data hub from Cloudera will allow us to capitalize on the data we collect and cement our position as India's preferred DTH provider,” said Tata Sky chief information officer Ravishankar N.


“This significant customer win demonstrates our growing traction in India, while further cementing Cloudera's platform as the platform of choice for communications providers looking to gain a 360-degree view of their businesses in order to further improve customer satisfaction and drive profit maximization. We're excited to see the business impacts that Tata Sky will realize from using Cloudera's platform and the new avenues that the company will explore with our technology,” added Cloudera big data evangelist and telecommunications subject matter expert Amy O'Connor.

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