DishTV launches Anandam Active to showcase Ravishankar’s teachings

MUMBAI: Direct to Home (DTH) operator DishTV has launched Anandam Active at the Art of Living headquarters on 14 May, 2015. The service will showcase teachings of the spiritual guru Sri Sri Ravishankar.


This service will be available to subscribers for a monthly fee of Rs 59. Anandam Active will be available across cities, semi urban and rural areas of India.


Anandam Active will have harmony of spirituality, health, culture, social concerns, mythology, science, and education. This service will also have capsules of Sri Sri Ravi Shankar at regular intervals, spreading the word of hope and faith.


Sri Sri Ravishankar said, “I am extremely happy at the launch of Anandam Active service only on Asia’s largest DTH player, DishTV. This service has made it possible for millions of people who due to their hectic lifestyles cannot attend live discourses in my Ashram to now listen and learn The Art of Living, even at the remotest part of the country. Together, we hope to make world a better place to live.My blessings are with everyone who is a part of this initiative.”


DishTV chief operating officer Salil Kapoor added, “We are delighted to be partners in this noble initiative. It has been our constant endeavor to make television viewing a wholesome experience for the entire family. We have always believed in offering unique content to our subscribers. With the launch of Anandam Active, we are continuing with our legacy of offering another unique service for our consumers who are spirituality inclined and will have this great opportunity to enjoy Sri Sri’s teachings in the close comfort of their homes.”


Talking about the initiative the content provider for the Anandam Active, Amazing India Television chief executive officer Ajay Kumar asserted, “Anandam Active is launched on the auspicious occasion of Guru Ji’s birthday. The key message of Art of Living is to celebrate life and spread happiness. Anandam Active echoes the same mission and hopes to achieve a positive behavioral change within the masses, who will consume this content. Sri Sri’s teachings on Anandam Active will remove the hindrance of the physical distances with the people at large and will enable us to interact with a much larger audience to share our thoughts and ideology. We firmly believe that DishTV, Asia’s largest direct to home entertainment company shall prove to be a priceless partner in this endeavor.”

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories