Dish TV fortifies sports packaging for ICC Cricket World Cup

MUMBAI: Cricket fans are currently glued to their television sets as the ICC Cricket World Cup kicked off this past weekend. Service providers such as Airtel Digital TV, Videocon d2h, Tata Sky, Sun Direct and Dish TV too are celebrating the onset of the event.


While Tata Sky and Videocon d2h are pushing their 4K set top boxes, DTH operator Dish TV has decided to fortify its sports packaging to offer a maximum of 12 sports channels during the gala event.


When asked how the DTH platform planned ahead of the World Cup, Dish TV chief operating officer Salil Kapoor says, “We conducted a pan India consumer survey, which revealed that the millennial generation has tremendous interest in sports and that HD is the preferred choice for watching sports. The research also showed an interesting angle that usually in a family its only one person who is interested in sports, the rest are still focused on GEC, movies, music etc.”


Kapoor further says that keeping these insights in mind, the platform re-looked at its packaging. “First we decided to up the HD quotient and added maximum number of HD channels. We now have 39 HD channels. We even fortified our sports packaging, offering maximum sports channels (12) in India,” he informs.


When quizzed about his views on a few DTH platforms focussing on the launch of 4K, which has limited content, Kapoor opines that while 4K is definitively a superior technology, the content for this technology is minimal in India. According to him the sale of DTH HD boxes is directly proportional with the sale of LCD TVs, which constitutes around 65-70 per cent in India, whereas 4K TVs are far too expensive and marginal compared to LCDs.


“It will take some time for this technology to pick up in India and broadcasters to start producing content in 4K. Till then HD will dominate the content market. Understanding this, we introduced 39 HD channels, which are the highest in the country,” he says.


Talking about how the repackaging will help the platform, Kapoor says that they call it a “cricket plus approach,” which highlights something for everyone to enjoy in High Definition.


“The consumer has already taken notice of our enhanced services and the numbers have started ringing in. We will expand our new consumer base significantly. The marketing activities are planned to promote the HD edge that we have as a brand,” he concludes.

Latest Reads

Three new TV channels join DD FreeDish bouquet; 24 get extension

Doordarshan earned a sum of Rs 1293 million (Rs 129 crore ) by sale of three new slots and extension of the licence of another 24 on the 31st auction of its free-to-air direct-to-home platform FreeDish on 20 and 21 October.

DTH DTH Operator
DishTV launches Kids Active in partnership with Shemaroo

Value added services has been a focus area, a clear differentiator and an integral part of our offering. By not leaving any stone unturned in order to provide a wide range of content and services to its subscribers, DishTV Asia’s largest DTH brand has partnered with Shemaroo, one of India’s leading...

DTH DTH Operator
DishTV takes total HD channel count to 55; adds regional HD channels

Catering to the demand of regional viewers and bringing them under the High Definition umbrella, DishTV, Asia’s largest DTH service provider, has added four new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD...

DTH DTH Operator
Pay and play multi-genre Music+ on Tata Sky

DTH player Tata Sky launched the "nation's first service with four music genres on a pay TV platform" in Mumbai on Wednesday. Christened 'Music+', it has been launched in partnership with digital entertainment company Hungama.

DTH DTH Operator
DD FreeDish to roll out call centre

It’s getting customer-focused. Almost as if inspired by the services provided by the private DTH providers such as Tata Sky, DishTV, Videcon d2h, Airtel Digtial TV, and Sun Direct, the Doordarshan-promoted free TV provider DD FreeDish is getting set to launch its call centre facility.

DTH DTH Operator
DD FreeDish e-auction put off due to technical errors

In probably what is a first, DD FreeDish’s e-auction was scrapped yesterday. The reason: technical glitches on the site of the auctioneer C1 India Pvt Ltd.

DTH DTH Operator
DTH players roll out festival offers

MUMBAI: Brands are bursting Diwali offers. As the festive season draws closer, all the D2H players, one after the other, are extending lucrative offers to consumers to buy their products and subscribe to their service. Tata Sky had run a promotional offer between 8 and 21 August on its tenth...

DTH DTH Operator
DishTV, Shemaroo tie up for 'Comedy Active'

DishTV is all set to expand its bouquet of value added services (VAS). DishTV has partnered with Comedywalas, a division of Shemaroo Entertainment, to launch a new service called ‘Comedy Active’.

DTH DTH Operator
'Love Cinema Live Cinema' with Tata Sky's new service

If you are a passionate movie-lover but miss screenings or are closely related to some aspect of filmmaking which only few are privy to, you need not worry at all as Tata Sky has brought in a solution. After brainstorming for a year, the DTH player has launched a first-of-its-kind service in...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories