Samsung launches TVs with inbuilt Airtel Digital TV smart card

MUMBAI: In a tie up with leading electronics giant Samsung, the direct to home (DTH) service from Bharti Airtel: Airtel Digital TV, has launched Integrated Digital TV (iDTV). Through this agreement, Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel Digital TV smart card.


By doing so, the TV will be enabled with DTH signal reception without the need for setting up an external set top box (STB). According to a statement by the company, this iDTV will deliver viewing experience with minimal signal loss and maximum audio and video clarity.


“We at Airtel Digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience,” said Bharti Airtel CEO-DTH and media Shashi Arora.


Samsung Electronics chief marketing officer Ranjivjit Singh said, “We are thrilled to partner with Airtel to launch India’s first smart direct TV with an in-built iDTV technology in India. The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung’s commitment to provide consumer-centric products.”


The TV will be powered by a single remote and supports HD. The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s smart card and is available starting at Rs 44,900.


It also has a four month introductory offer of free subscription of Airtel DTH services. Airtel will give two extra months of HD subscription, over and above the one month HD subscription on regular DTH. Samsung will give one month free subscription to all SmartDirect TVs purchased during the launch period (20 August to 31 October) and activated before 15 November as a Diwali promo. Airtel customers can save 10 per cent each month by using Airtel broadband on buying this TV and will get a WiFi router too. The TV however does not restrict users to Airtel DTH. Customers can opt for other services as well.

The TV can also support ultra HD content, if available. The launch comes just in time with Diwali sale, wherein Samsung is doing the distribution from its end for the TV.

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