DTH

“Disorganisation of analogue cable in Phase III & IV will help DTH”: Harit Nagpal

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2015/05/04/tata%20sky%20logo.jpg?itok=4aivH3ZI

MUMBAI: While India has witnessed Phase I and Phase II of digitisation, the remaining two phases (i.e Phase III and IV) will go a long way in aiding more transparency. Direct to Home (DTH) platforms too are an enthused lot, hoping it will help them gain additional subscribers. 



 

Speaking about the expected development Tata Sky CEO Harit Nagpal said, “As digitisation rolls out, we are hopeful that a large number of consumers will move to DTH because analogue cable is little less organised in Phase III and IV of digitisation.”

Nagpal said that the first two phases impacted approximately 15 per cent of the TV population. According to him, when it came to the process of conversion from analogue cable to digital, about 40 per cent of the analogue subscribers picked up DTH.  Nagpal was speaking at the Asia Pacific Operators Summit (APOS) held in Balli recently.

Speaking about net additions, he said that the pace had not slowed down. “Even when we were acquiring close to 10 million subscribers as gross, we were getting three to four net additions. Today, the industry picks six to seven million gross, it still makes three to four million net.” Nagpal further added that this would be facilitated by digitisation in places where the first two phases were complete.



 

Nagpal believes that the top four DTH players will become cash positive very soon. “It’s on the horizon now. We have already been covering our operational costs. The investment that is really going into the business is going to fund the growth,” he said.

According to Nagpal, an investor wouldn't mind finding the growth because on a 10-12 per cent churn, the life of a customer is seven to eight years. As such if the pay back is three years, then an operator has about six to seven years cash life with the customer.



 

“Thus an investor is happy to invest and add the gross adds faster and does not mind paying for the investment,” he added.

While on the one hand, Videocon d2h CEO Anil Khera expressed his displeasure over premium content being distributed for free by Over The Top (OTT) platforms, Nagpal explained his point of view. “I treat myself, i.e. a content access provider, as a grocer. We buy soaps and cereals in bulk and sell them in small packets. If three generations in a single family want to consume bread, rice and pasta we have it stocked. Secondly, if these three generations ordered the food respectively via in shop, over the phone or placed an order online, I have to cater to that and make it convenient for customers.” 

He further said that he would not go about cursing people as to why content is being given out for free. “I have to make it convenient for the customer to find everything at one place,” he stressed.

On the added service of video on demand (VOD), Nagpal said that four years ago when Tata Sky launched VOD, it had seen an investment of close to $10 million. Currently the operator was just breaking even on operating costs. “But we know it's a long term play. It's not necessarily a play of premium content. In fact, on our first VOD we made available Hindi movies and not English. The reason being English movies' rights holders were sceptical and insisted on minimum guarantees.”

On the issue of broadband bandwidth, Nagpal stated that going by the current world wide web phenomenon it was obvious that  video cannot be carried by over the air as the last mile has to be connected by at least some form of wire. He hoped a new entity would cater to this business very soon. 

“Currently there are a lot of entrepreneurs who provide broadband very well in some areas. They have just been constrained by expansion. We are hoping that in a year's time the landscape will change. Some funding will come in and then they will expand,” he concluded.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/20/FIFA800.jpg?itok=mE39L9_v
Arabsat denies giving signal to BeoutQ, demands apology from FIFA

A few days ago FIFA accused the Saudi Arabia's satellite operator Arabsat of being involved in the act of transmitting pirated signals of the World Cup to BeoutQ. Arabsat president and CEO Khalid Balkheyour has strongly denied the involvement. Instead, Arabsat is demanding an apology from FIFA for...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/10/dish.jpg?itok=e7xMenDc
Dish TV, Videocon d2h merger impacted global TV subscriber numbers

The merger of India’s two direct-to-home (DTH) players, Dish TV and Videocon d2h partly played a role in the loss of over five million subscribers or 1.14 per cent in the first quarter of 2018, as per the global report of TV subscribers released by Multiscreen Index.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/10/DISH_TV.jpg?itok=uHPhBkHX
Dish TV reports profits in first full quarter post merger with Videocon d2h

Indian direct to home (DTH) behemoth Dish TV India Limited (Dish TV) reported profit after tax (PAT) of Rs 22.5 crore for the quarter ended 30 June 2018 (Q1 2019, quarter under review). Dish TV and Videocon d2h were merged on 22 March 2018 and hence Q1 2019 was the first full reporting quarter for...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/29/dish.jpg?itok=UlD1KhLH
Dish TV targets double customer base in Tamil Nadu

The leading direct-to-home (DTH) brand Dish TV wants to strengthen its customer base in Tamil Nadu, the biggest market for the company.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/26/dish.jpg?itok=sUoL923M
Dish TV India concludes Grand Finale of M&E and Broadcasting industry’s first ever Hackathon

Dish TV India Limited, world’s largest single-country DTH Company, held the 30-hour Grand Finale of India’s first and largest M&E and Broadcasting industry hackathon ‘Dish-a-thon’ on June 23-24 2018 at CoWrks, Gurugram.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ThinkAnalytics.jpg?itok=wKq371Hl
Tata Sky inks deal with ThinkAnalytics for personalised content recommendations

MUMBAI: Leading DTH brand Tata Sky has selected content recommendation Engine ThinkAnalytics to power its personalised content recommendations across connected devices. The yet-to-be-launched service will be available on Tata Sky’s applications across mobile and PC platforms to begin with.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/dishtv.jpg?itok=YKKaSnum
Dish TV India Limited achieves ISO 27001 certification

Dish TV India Limited, world’s largest single country DTH Company, has achieved the ISO 27001 Certification, the international standard that sets out and describes requirements and best practices for an Information Security Management System (ISMS). Dish TV India has received ISO 27001...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/hd.jpg?itok=qi0Ym1n2
Rakesh Jhunjhunwala picks up Dish TV shares worth Rs 93 crore

Indian billionaire investor Rakesh Jhunjhunwala-owned Rare Enterprises on Wednesday picked up 1.30 crore shares in the direct to home service provider Dish TV. Following the move, the Dish TV India's share price rallied as much as 3.5 per cent on Thursday morning.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/11/dishtv.jpg?itok=mU4kfEab
Impending tariff order implementation pushes Dish TV to sign short-term contracts

MUMBAI: Keeping in mind the recent Madras High Court judgement in regard to tariff order and interconnect regulation, India’s largest direct to home (DTH) brand Dish TV India is now focussin on short-term deals. As the recent judgement brought tariff-order closer to the reality, the DTH brand’s...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories