DTH

Dish TV launches Zing brand for regional markets; to also launch Dish Box Office

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2014/03/05/dish%20Tv.jpg?itok=p4kVWifQ

KOLKATA: Direct-to-home TV services provider Dish TV has embarked on a content strategy that differentiates its services from competitors.

Dish TV today launched a brand called Zing for targeting regional markets where Phase III and Phase IV digitisation has opened up significant opportunity.

The DTH TV provider would also soon launch Dish Box Office, an expanded movie-on-demand service.

Starting with West Bengal, the DTH TV provider will start offering Zing in Odisha later this week and subsequently extend it to Gujarat and Maharashtra.

Zing is part of Dish TV’s strategy to search for newer ways of reaching out to specific viewers and engaging with them through relatable content. With Zing, a customer in West Bengal will be able to choose from a number of packs which will include all available Bangla channels.

The Zing packages are priced at Rs 175, Rs 249 and Rs 349. The company plans to spend Rs 7 crore on a 360 degree brand awareness and marketing campaign.

“With more than 10 to 12 million analogue television homes in West Bengal to be digitised in phase III and IV, we would like to grow our business here,” said Dish TV CEO R C Venkateish.

 “Besides the content, all above-the-line (ATL) and below-the-line (BTL) advertising, packaging and other marketing activities will be available in Bangla,” said Dish TV India COO Salil Kapoor.

As part of Dish Box Office, Dish TV would offer half-a-dozen movies through the day instead of just one movie on demand now. “As the reach of this offering is comparable to any movie channel, we hope to reach at least 50 per cent of our active subscriber base,” Kapoor said.

Talking about phase 1 digitisation in Kolkata, Kapoor said DTH has a market share of around 30 per cent, of which Dish TV’s share of around 28 per cent. Dish TV has a subscriber base of around 11.8 million in India.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/videocon.jpg?itok=swxXP8-p
Videocon d2h re - launches exclusive movie service as Evergreen Classics

Videocon d2h has tied-up with Shemaroo Entertainment to re-launch its d2h Classic Movies service as Evergreen Classics. This VAS Service is available from February 15th on Channel 215 and will be on one month free preview with refreshed line up of classic old Hindi movies till 15th March 2018.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/13/saurabh.jpg?itok=HPl718lA
Despite lower ARPU, Videocon d2h posts higher Q3 profit

BENGALURU: The Saurabh Dhoot-led Indian DTH player Videocon d2h reported profit after tax (PAT) at Rs 30.85 crore for the quarter ended 31 December 2017 (Q3 2018, quarter under review). The company had reported PAT of Rs 16.78 crore for the immediate trailing quarter Q2 2018 and PAT of Rs 21.77...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/12/sharlton.jpg?itok=Ce9_9hVf
Sharlton Menezes joins Tata Sky as head of digital content

Sharlton Menezes has joined DTH operator Tata Sky as head of content for digital. Based in Mumbai, Menezes, who took up the role last month, is reporting to Tata Sky’s chief content officer Arun Unni.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/07/jawahar.jpg?itok=6jooCi-p
Dish TV-Videocon d2h deal on course

After a few hiccups, the merger deal between direct-to-home (DTH) operators Dish TV and Videocon d2h is on course again.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/07/jaw_0.jpg?itok=jjG9mroe
Sluggish rural consumption, distribution expenses pull down Dish TV’s Q3 numbers

BENGALURU: A recovered but not fully-up-to-speed rural sector and higher selling and distribution expenses during festival time led to Indian direct-to-home (DTH) major Dish TV India Ltd (Dish TV) reporting lower numbers for the quarter ended 31 December 2017 (Q3 2018, the quarter under review) as...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/06/penta.jpg?itok=GbxWp9Yb
Will clear bills of broadcasters in 4 weeks: Pantel

After acquiring the direct-to-home (DTH) business of Reliance Communications, Pantel Technologies (Pantel) has told the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) that it will settle the claims of all the broadcasters within four weeks.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/Airtel-Bharti%20Airtel.jpg?itok=qLvZqtId
Airtel to transfer 25% stake in DTH arm to Nettle

According to a BSE filing, Bharti Airtel will transfer its 25 per cent stake in DTH arm Bharti Telemedia to wholly owned subsidiary Nettle Infrastructure Investments.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/gopal.jpg?itok=zJ83LH-Y
Airtel Digital TV revenue, PAT and EBITDA up in Q3 2018

MUMBAI: Bharti Airtel’s DTH arm Airtel Digital TV has seen a 10.4 per cent revenue growth in the quarter ending 31 December 2017 (Q3-2018) compared with Q3 2017 (y-o-y). Earnings before interest, taxes, depreciation and amortisation (EBITDA) grew by 22 per cent y-o-y in Q3 2018. Airtel DTH’s...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/13/kalanithi-maran-%281%29.jpg?itok=aSSe1zix
Sun Direct adds Sun NXT free with DTH subscription

MUMBAI: Sun Direct is finding ways to hold on to its subscriber base amidst the hordes of consolidation and shutdowns happening in the industry. Strengthening its hold in the South, which forms the largest chunk of its territory, it has announced a free membership of its video-on-demand (VOD)...

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories