DTH

Dish TV adds some Zing to Maharashtra

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2014/07/20/zing.jpg?itok=1a0aMc5O

MUMBAI: After targeting the east of the country, Dish TV has trained its sights on the diametrically opposite part of India - Maharashtra - with its regional sub brand Zing.  The western state has arguably the highest penetration of TV viewing homes nationally.



Zing has been spreading out gradually over various towns and districts of Maharashtra right from Nashik to Ratnagiri to Aurangabad to Amravati over the past few days. It will however be focusing primarily in the heartlands and on areas where language consumption is very high; hence bigger cities like Mumbai, Thane, Pune and Nagpur won't be exposed to the brand.

Earlier this year, Zing was launched in West Bengal, Odisha and Tripura. The aim is to provide a DTH offering that can compete with cable but with digital picture quality, stereophonic sound and at affordable rates. Says Dish TV marketing VP Anjali Malhotra, "When these analogue consumers think of going digital we come as the first proposition. As markets will open up in phase III and IV, we do see an opportunity between other private DTH players and DD's Freedish."

There are three packs available – Utsav, Anando and Shubharambh that will have 16 Marathi channels such as Zee Talkies, Zee 24 Taas, Zee Marathi, Star Pravah, Mi Marathi, ABP Mazha, IBN Lokmat, Saam TV, Maayboli, 9X Jhakaas, Jai Maharashtra, TV9 Maharashtra,  DD Sahyadri and ETV Marathi.

Estimates peg Maharashtra’s cable TV and DTH homes at around 4-5 crore with a considerable amount of that being covered under the first two phases of digitisation.



A marketing campaign worth Rs 6 crore has already begun across various towns and cities. The first phase was ground activations through mobile vans and merchandising activities. The ATL campaign that just commenced includes Marathi newspapers, local radio spots and close to 100 outdoor billboards in city and market areas. The ATL marketing that has been executed by McCann with planning in the hands of Madison will go on for a month.



"Consumers are warming up to the idea that they are getting an offering that his cablewallah will have," says Malhotra while highlighting some of the learning from Zing in the east. West Bengal and Odisha were test areas and she says that at an aggregate level the two brands, Dish and Zing, have collectively taken 40 to 50 per cent share.

The regionalisation of DTH also means that new channels need to be added as and when they come. Earlier this year the DTH operator secured additional transponder space on the newly launched SES 8 satellite, thus allowing it to add several more channels.

While there is a worry that the sub brand may eat up into the parent brand, Malhotra says that research has shown that isn’t the case. "The customers for Dish and Zing are very different. Which is why we aren't even bringing Zing to the cities. In some places we will only display Zing, in some Dish and in some both, depending upon the language consumption in each of the areas," she says.

While on the one hand, a couple of DTH operators are going high tech and targeting premium viewers with 4K Ultra HD announcements, Dish TV, the oldest of them all, is going desi and local.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/05/SunilTaldar-800x800.jpg?itok=X55HOp1Z
Airtel DTH appoints Mondelez’s Sunil Taldar as CEO & MD

MUMBAI: Bharti Airtel has finally got the replacement of Shashi Arora, who after a successful stint of around five years as CEO – DTH, has moved as MD & CEO of Airtel Payments Bank. The company has appointed Sunil Taldar as CEO and director - DTH. Taldar will be a member of the Airtel...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/29/dish-tv-800x800_0.jpg?itok=72fY8Qcw
DishTV expands its HD offering

DishTV, has added three new regional HD channels to its HD offerings. With addition of these channels, DishTV encourages regional language subscribers to opt for HD TV viewing in their preferred language such as Marathi and Bangla.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/24/Absar-Alam.jpg?itok=OR_tpEmQ
Pak DTH: Mag, Shahzad & Star Time to start ops in a year

MUMBAI: Three direct-to-home (DTH) licences in Pakistan were on Wednesday awarded for a total of PKR 14.694 billion (USD 140 million) by the Pakistan Electronic Media Regulatory Authority (PEMRA) as confirmed by its Twitter handle.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/23/Mian%20Amir%20Mehmood.jpg?itok=l-_6NB2G
Pak DTH licence bidding stayed

MUMBAI: The Lahore High Court reportedly stayed the DTH licence bidding process till a decision on petitions challenging PEMRA rules governing licences is taken.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/22/Khalid%20Arain.jpg?itok=5bZEC-XY
Cable TV suspended in parts of Pakistan; Senate okays DTH plan

MUMBAI: Cable operators have suspended their services in different areas of Pakistan after unfruitful dialogue with the government on the postponement of Direct-To-Home (DTH) licences to be auctioned tomorrow.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/19/Sunil%20Buch.jpg?itok=hPFjlkRH
Zindagi, Tata Sky tie up for contest; winners to celebrate New Year in Turkey

MUMBAI: Zindagi, a leading premium entertainment channel, has always offered viewers unique experiences and presented the best stories from across the world.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/19/DTH1.jpg?itok=jTwkbjEc
Pak to award three DTH licences on 23 Nov; Chinese, UAE companies also in fray

MUMBAI: Twelve companies have been shortlisted by PEMRA to bid for the award of three DTH licences on 23 November which is anticipated to fetch around US$400 million. Initially the authority will issue license for a period of 15 years, which will be extended as per agreement.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/17/pallavi-puri-800x800.jpg?itok=wss7QvPz
Tata Sky launches interactive educational service

Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/16/Absar-Alam.jpg?itok=PRCCvnrL
PEMRA announces DTH licence bidders; Indian DTH eviction to continue

MUMBAI: The countdown has begun. Amidst protests from cable TV operators and even private broadcasters, the Pakistan Electronic Media Regulatory Authority (PEMRA) earlier this week announced the shortlist of 12 companies which will be participating in the bidding for the first direct to home...

DTH DTH Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories