DTH

Dish TV adds some Zing to Maharashtra

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2014/07/20/zing.jpg?itok=FaaM0e-f

MUMBAI: After targeting the east of the country, Dish TV has trained its sights on the diametrically opposite part of India - Maharashtra - with its regional sub brand Zing.  The western state has arguably the highest penetration of TV viewing homes nationally.



Zing has been spreading out gradually over various towns and districts of Maharashtra right from Nashik to Ratnagiri to Aurangabad to Amravati over the past few days. It will however be focusing primarily in the heartlands and on areas where language consumption is very high; hence bigger cities like Mumbai, Thane, Pune and Nagpur won't be exposed to the brand.

Earlier this year, Zing was launched in West Bengal, Odisha and Tripura. The aim is to provide a DTH offering that can compete with cable but with digital picture quality, stereophonic sound and at affordable rates. Says Dish TV marketing VP Anjali Malhotra, "When these analogue consumers think of going digital we come as the first proposition. As markets will open up in phase III and IV, we do see an opportunity between other private DTH players and DD's Freedish."

There are three packs available – Utsav, Anando and Shubharambh that will have 16 Marathi channels such as Zee Talkies, Zee 24 Taas, Zee Marathi, Star Pravah, Mi Marathi, ABP Mazha, IBN Lokmat, Saam TV, Maayboli, 9X Jhakaas, Jai Maharashtra, TV9 Maharashtra,  DD Sahyadri and ETV Marathi.

Estimates peg Maharashtra’s cable TV and DTH homes at around 4-5 crore with a considerable amount of that being covered under the first two phases of digitisation.



A marketing campaign worth Rs 6 crore has already begun across various towns and cities. The first phase was ground activations through mobile vans and merchandising activities. The ATL campaign that just commenced includes Marathi newspapers, local radio spots and close to 100 outdoor billboards in city and market areas. The ATL marketing that has been executed by McCann with planning in the hands of Madison will go on for a month.



"Consumers are warming up to the idea that they are getting an offering that his cablewallah will have," says Malhotra while highlighting some of the learning from Zing in the east. West Bengal and Odisha were test areas and she says that at an aggregate level the two brands, Dish and Zing, have collectively taken 40 to 50 per cent share.

The regionalisation of DTH also means that new channels need to be added as and when they come. Earlier this year the DTH operator secured additional transponder space on the newly launched SES 8 satellite, thus allowing it to add several more channels.

While there is a worry that the sub brand may eat up into the parent brand, Malhotra says that research has shown that isn’t the case. "The customers for Dish and Zing are very different. Which is why we aren't even bringing Zing to the cities. In some places we will only display Zing, in some Dish and in some both, depending upon the language consumption in each of the areas," she says.

While on the one hand, a couple of DTH operators are going high tech and targeting premium viewers with 4K Ultra HD announcements, Dish TV, the oldest of them all, is going desi and local.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/tata.jpg?itok=XvPxbJG2
Tata Sky & QYOU partner to bring online video content

QYOU Media, a leading curator of premium 'best-of-web' video for multiscreen distribution, has expanded its partnership with Tata Sky, a leading content distribution platform in India, in the largest single-territory deployment of its linear channel to date. Previously available through Tata Sky's...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/D2H.jpg?itok=RHJZk6Bx
Videocon d2h adds JK 24x7 & Gulistan News

MUMBAI: Videocon d2h, a DTH service, now offers two new News Channels - JK 24x7 News and Gulistan News for its subscribers in Jammu & Kashmir. These channels will be available on promotional Hindi Top-up for flexi pack on channel No 335 and 790, respectively. The 24-hour news channels will...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/20/simon%20murray.jpg?itok=d9A5V-AQ
Pay-TV: India among four countries which contributed $16 bn rev between '10 & '16

MUMBAI: In 138 countries, pay-TV revenues increased by $32 billion (Rs 2063 billion) between 2010 and 2016, to reach $202 billion. However, according to the Global Pay TV Revenue Databook from Digital TV Research, only $1.23 billion was added last year (in 2016).

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/15/mala.jpg?itok=eCErUINF
Malaysia's Astro 'doesn't know' about talks with Reliance Digital TV

Malaysian and ASEAN content and consumer company Astro Malaysia Holdings Bhd has scotched rumours about due diligence being done to buy financially-beleaguered Indian DTH operator Reliance Digital TV saying it "does not know anything" about the talks.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/Brian%20Jakins%20Intelsat.jpg?itok=ts4bS4-h
Intelsat & Dalkom partner to expand broadband & DTH in Africa & Middle East

MUMBAI: Intelsat S.A., an operator of the world’s first Globalized Network and leader in integrated satellite communications, recently announced that Dalkom Somalia signed an agreement for satellite services that will expand its broadband enterprise and direct-to-home (DTH) services in East and...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/DISH%20media_0.jpg?itok=6X-KCooI
Dish Media Network upgrades DTH with Spacecom deal

MUMBAI: Spacecom, an operator of the AMOS satellite fleet, recently announced that Nepal’s Dish Media Network has furthered its long-term association with AMOS-4. Located at the 65°E prime orbital position, AMOS-4 provides Dishhome with substantial satellite capacity enabling the DTH provider to...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/12/Untitled-1_0.jpg?itok=7nnKYTmO
Transponder charges: Plan afoot to retain DTH services on Indian sats

NEW DELHI: The Department of Space (DoS) has said that a technical strategy is under formulation to retain direct-to-home services in the indigenous INSAT/GSAT system as well as to migrate DTH services from foreign satellite systems to indigenous system. This has been stated by the DoS to the...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/09/anil_khera-anil_ambani.jpg?itok=S4_amKrn
Videocon d2h & Reliance Digital finding ways to wriggle out of tough situations

DTH companies in India are facing a tough time. While Videocon is making several significant moves to reduce its heavy debt, Reliance Digital TV is reportedly in talks with a Malaysian company to sell the business.

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/08/DISH.jpg?itok=OC1cocWR
DishTV launches Disney active service

They woke up a little late. Even though summer vacation is coming to a close, DishTV, Asia’s largest DTH service provider, and Disney India have announced the launch of Disney Active. Disney Active is available on Channel No. 966 on Dish TV.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories