DD Freedish readies for 18th online e-auction with reserve price of Rs 3.7 crore

NEW DELHI: Aiming at a target of 112 television channels in the next few months, Doordarshan has set a reserve price of Rs 3.7 crore per slot for the 18th online e-auction to be conducted on 28 November.

 However, it is learnt that the bid amount went up to Rs 4.2 crore in the last e-auction held on 12 November. This came shortly after the 16th e-auction on 28 October.


Prasar Bharati CEO Jawhar Sircar had said recently that the future of Doordarshan was in Freedish and digitisation. He had added that this may mean that some channels would have to be attracted to Freedish by means other than e-auction.
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would remain free-to-air.

 The e-auction will be conducted by Synise Technologies, Pune on behalf of Prasar Bharati.   

 The reserve price in the 15th e-auction was Rs 3 crore and was raised to Rs 3.7 crore in the 16th auction.

 Prior to the sixteenth auction, the total number of channels on Freedish was 58.

 Meanwhile, a Doordarshan official declined to give the number of successful bids on 28 October as engineers of the pubcaster had to test these channels before verifying any numbers.

 A Prasar Bharati official told indiantelevision.com that DD had decided not to disclose the number of slots to be e-auctioned to prevent bidders forming consortia to bid or resort to other malpractices.

 The eligibility terms and conditions including other relevant details for this e-auction are displayed on DD website: www.ddindia.gov.in.

 However, the participation amount (EMD) in the e-auction is Rs.1.5 crore which has been deposited in advance on or before 11 November evening along with processing fee of Rs.10,000 (Non-refundable) in favour of PB (BCI) Doordarshan Commercial Service, New Delhi.

 Applicants have also been asked mandatorily to deposit a demand draft of Rs 5,500 registration amount favouring M/s. Synise Technologies Ltd., payable at Pune at the time of submission of the application. The time for every slot e-auction will be of fifteen minutes duration.

 The applicants must provide details of the uplink/downlink permission documents received from the concerned Ministries with the Applications to ensure they are not rejected.

 The demand drafts of unsuccessful bidders will be returned immediately or within a week after the e-auction process is completed.  


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