DTH

38th DD Free Dish e-auction on 11 February: Key highlights of revised policy

The e-auctioning of slots on DD Free Dish was arbitrarily called off in 2017

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/15/DD-Free-Dish-Story.jpg?itok=gEQrIwbh

MUMBAI: The 38th DD Free Dish e-auction for 54 vacant MPEG-2 slots will be held from 11 February. The Prasar Bharati Board on Tuesday gave a green signal to e-auctioning of DTH slots on DD Free Dish. The public broadcaster will resume the allocation of slots based on a revised policy, confirmed Prasar Bharati (PB) CEO Shashi Shekhar Vempati. He thanked the Board, MIB secretary Amit Khare and minister Rajyavardhan Singh Rathore for their support.

The e-auctioning of slots on DD Free Dish was arbitrarily called off in October 2017. Earlier, DD Free Dish would conduct the e-auction every couple of months to award vacant channel slots to private broadcasters. The last e-auction was held In July 2017.

With the pubcaster set to kick-start the much-awaited e-auctions, here are the key highlights of the revised policy:

· The e-auctions will be based on a differential pricing to be determined by the genre (language) of channels. Private broadcasters desirous of carriage on DD Free Dish will have to declare the same to be eligible to bid in e-auctions.

· To lower the entry barrier for genres (languages) that are currently under-represented on DD Free Dish the differential pricing for slots is split into five disparate buckets as opposed to the 2 buckets based on which e-auctions were previously held.

· Different genres (languages) have been grouped within these five buckets with differential reserve pricing for slots in respective buckets.

· To promote the new DD Free Dish authorized set top boxes, the new policy also envisages invitational pricing for channels to also take up MPEG4 slots in addition to the existing MPEG2 slots.

· The new policy also makes it attractive for channels from a cash flow standpoint through better payment terms. This will ease the burden on channels while lowering the entry barrier for channels.

According to the PB CEO, a key consideration factored in by the new policy was to increase the diversity of content available on DD Free Dish and to expand its reach across India especially within the non-Hindi speaking states.

The government-owned DTH platform has had a good run since its launch and is now desired beyond rural areas as well. According to industry experts, the DTH platform now has close to 30 mn subscribers.

While there are numerous advantages of Free Dish, some private broadcasters feel it offer a threat to distribution platform operators (DPOs).

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/23/airtel.jpg?itok=m6OSFNSQ
Airtel Digital TV launches theatre channel with Zee Theatre

After partnering with Tata Sky for its ad-free Tata Sky Theatre service, Zee Theatre, a part of Zee Entertainment Enterprises Ltd has launched Spotlight channel on another DTH operator Airtel Digital TV.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tatasky.jpg?itok=BSeOQh5B
Tata Sky to offer revised channel prices, packs from 23 April

Leading direct-to-home (DTH) opertator Tata Sky's subscribers will have access to broadcasters' revised channel prices from 23 April.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/16/sun.jpg?itok=mxTq9ef4
Sun Direct rolls out special South DPO Pack 4

DTH player Sun Direct is rolling out a bundle of both paid and free to air (FTA) South channels priced at Rs 419 per month, amid the new TRAI tariff order.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/16/tata.jpg?itok=zp8DKWXn
Tata Sky to launch new sports, regional packs from 23 April

With the new TRAI tariff order (NTO) coming into the picture, DTH players have been on a roll in a bid to grab consumers’ attention by launching long-term recharge offers. Likewise, TataSky has also launched new packs starting at Rs 139.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/13/tata-skyp.jpg?itok=3injXaJa
Tata Sky launches 'Lite pack' for regional viewers

MUMBAI: Starting at Rs 46 per month, Tata Sky has launched new packs of regional channels. With NCF and taxes, the total price comes to Rs 199 per month. With the launch of the 'Lite pack', the direct-to-home (DTH) operator hopes to target the regional consumers through the Indian Premier Leauge (...

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/08/trai.jpg?itok=-o64erXY
Independent TV assures TRAI of compliance with new tariff order after subscribers complain

Direct-to-home (DTH) operator Independent TV has clarified to the Telecom Regulatory Authority of India (TRAI) that it has taken several measures in order to ensure that its current tariff plans are in conformity with the regulator’s new framework for the broadcast sector.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/07/dishtv.jpg?itok=zS8jH7E5
Dish TV waives off 30-day lock-in period for pay channels, channel bouquets

India’s biggest direct-to-home operator Dish TV has waived off the 30-day lock-in period for pay channels and select channel bouquets it had levied earlier.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/06/Sun_Direct.jpg?itok=vn6s7Drn
Sun Direct re-introduces regional packs under TRAI tariff order

Amid the new TRAI tariff regime, with consumers getting the power to choose their channels, many DTH providers are emphasising on long-term plans to viewers in a bid to attract them. Likewise, Sun Direct has joined the bandwagon by reintroducing its Jodi plans for subscribers.

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/07/free-dish.jpg?itok=7OZEvDM7
Applications for DD Free Dish Bucket R1 MPEG-2 slots invited by Prasar Bharati

MUMBAI: Prasar Bharati has invited applications to fill up reserved Bucket R1 MPEG-2 slots of DD Free Dish DTH Platform on pro-rata basis for the period from 15 April to 31 May in accordance with amendment to Policy Guidelines  of slots of DD Free Dish, notified on March 30 2019.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories