MUMBAI: DDB Mudra West has won the creative mandate for ICICI Lombard General Insurance, post a rigorous multi-agency pitch. DDB Mudra West’s Mumbai team will lead the account.

ICICI Lombard General Insurance is a joint venture between ICICI Bank, India's second largest bank with total assets of over $99 billion as of  31 March 2014 and Fairfax Financial Holdings, a Canada based $ 37 billion diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management.

DDB Mudra Group executive director & DDB Mudra West president Rajiv Sabnis said, “ICICI Lombard General Insurance has already established a strong leadership through its promise of efficient and speedy claim settlement articulated as "Nibhaye Vaade" in its communication. Our challenge was to give sharper meaning to this promise while also contextualizing General Insurance in a new light. Most of General Insurance (Auto, Travel, Health) bought today is transactional and more or less mandated. We presented our point-of-view on how to make this category more relevant to people's lives. It is an interesting journey and we are excited that ICICI Lombard chose DDB Mudra to take the brand to the next level."