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MUMBAI: LinOpinion has been appointed by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), as its communications partner for Aloft Hotels and Four Points by Sheraton Hotels in India.
Starwood currently has 26 hotels in its India portfolio under the Aloft, Westin, Sheraton, Four Points by Sheraton, Luxury Collection and Le M?ridien brands. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in 100 countries and approximately 145,000 employees at its owned and managed properties. Starwood? Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis?, The Luxury Collection?, Sheraton?, Westin?, Four Points? by Sheraton, W?, Le M?ridien? and the recently announced Aloft and Element.
Aimed at Generation Y, Aloft is Starwood?s design-led, social-experience hotel brand that offers guests a twist in travel with its hip and urban space at affordable prices. Aloft has made its debut in India this year with two properties - Aloft Chennai OMR ? IT Expressway and Aloft Bengaluru Whitefield.
Four Points by Sheraton, offers the self-sufficient traveler a new kind of style and comfort combined with a spirited ?can-do? service ? all at an honest value. Starwood already has 2 properties operational in India - Four Points by Sheraton Navi Mumbai, Vashi and Four Points by Sheraton Jaipur, City Square. Plans include the launch of 2 more properties in Pune and Vishakhapatnam in October this year.
Commenting on the appointment, Kavita Lakhani, President, LinOpinion says, ?The Starwood group is known to set benchmarks in the hospitality industry. We are extremely pleased to be working with world renowned brands such as Aloft Hotels and Four Points by Sheraton. Our hospitality domain experts in 6 Indian cities will align closely with the Asia Pacific Starwood Corporate Communications Team based in Singapore to devise a customised strategy for both brands, using conventional PR and social media tools. We are confident that we will successfully drive visibility for Aloft Hotels and Four Points by Sheraton in India and support the brands in taking a leadership position in their category.?
