Bollywood makes a public appeal for Leh victims

Submitted by ITV Production on Aug 13

MUMBAI: With the toll following the cloudburst in Leh district steadily increasing to nearly 200, several Bollywood actors have come forward to express their support to relief efforts on the ground. Priyanka Chopra, Deepika Padukone, Shabana Azmi and Kunal Kapoor have tweeted their support to child rights organization Save the Children, which is leading NGO efforts to provide desperately needed humanitarian assistance to the affected in Leh district.
More than a 1000 people visit Save the Children?s website immediately after the tweets wanting to help.

Its not just the film industry but the media too has pitched in a big way. Three major television channels CNN-IBN, NDTV and Times Now promptly supported Save the Children?s efforts by carrying an appeal for donations.

Bollywood actress Priyanka Chopra, who has spent a lot of time in Leh when she was younger, is tweeted ?Save the Children is in leh helping affected c:hildren and their families..pls donate now at www.savethechildren.in to support their efforts?- she tweeted. She also announced via Twitter that she and her family are trying to help the victims there.

It?s not just Priyanka Chopra, other celebrities such as Deepika Padukone and Kunal Kapoor are also expressing their concern for the thousands who have been affected by this natural calamity. - ?Pls support Save the Children‘s relief efforts in Leh. Go to http://bit.ly/c9VPle and do your bit for the affected children and families,? Deepika tweeted.

?Little contributions go a long way :)? writes Bollywood actor Kunal Kapoor feeding his recent tweet in support of the Leh victims.

?I request people to make small contributions to help the affected children of Leh region. Children are the most vulnerable and it is now important that they get clean drinking water. We know how unsafe drinking water can lead to diarrhoea and cause even death among young children. Small steps on your part can go a long way to help save children,? Kunal Kapoor said.

?Save the Children has been working in Ladakh for over 40 years but we have not seen a natural calamity of this magnitude,? says Sharif Bhat, Save the Children programme manager, who is also from Ladakh. ?The team in Ladakh is working in extremely difficult circumstances as they also have to cope with missing family members, colleagues and friends. The families of our colleagues are still taking refuge in the mountains or in the local mosque for fear of more flooding,? Bhat said.