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Mumbai: With International Women?s Day fast approaching on 8th March, 2013, BIG CBS LOVE, the No.1 English GEC amongst young urban audiences, is all set to woo viewers with a 10-hour marathon called ?Show Her The Love?. The special will showcase top-rated shows like ?The Good Wife?, ?America?s Next Top Model? and ?The Game?. Starting 11am, BIG CBS LOVE will showcase the power, glamour and spirit of a woman through the shows which capture the essence of womanhood in celebration of Women?s Day.
Kicking off the Women?s Day special feature of ?Show Her The Love? will be Primetime Emmy award-winning drama, The Good Wife will air between 11am to 3pm while highlighting a true ?Power Woman?. With inspiration and charisma taking the forefront, The Good Wife showcases the story of a complete woman played by actress Julianna Margulies who balances home and work with great ?lan. The series will be followed by the multiple Teen Choice Awards winning show, America?s Next Top Model between 3pm and 7pm. Featuring a woman?s inherent traits of passion and a diva-like attitude, the show, with host Tyra Banks, is a must watch for all aspiring to be the ?Glam Woman?. The ?Show Her The Love? special also cherishes the characteristic traits of women through NAACP Image Award winner for Best Comedy Series, The Game which brings forth the ?Spirit Woman?. Full of love, fun and always in high spirits, this show which will air between 7pm and 9pm celebrates the all-round woman. ?Show Her The Love? will be promoted extensively across digital mediums while engaging audiences on social media platforms.
Mr. Anand Chakravarthy, Business Head - BIG CBS said, ?Show Her The Love is the perfect way for our audiences to cherish the spirit and essence of womanhood this Women?s Day through some of CBS?s
award-winning shows which have strong female protagonists. We have carefully selected shows which showcase the various personalities of these TV characters and are confident that the special will not only appeal to the viewers, but also enable our advertisers to further engage with their target audiences.?
The Women?s Day special featuring award-winning shows The Good Wife, America?s Next Top Model and The Game, called ?Show Her The Love? will air on March 08, 2013 from 11AM to 9PM exclusively on BIG CBS Love.
