MUMBAI: Times Now's Rajit Desai has joined Media e2e as vice president-broadcast business applications. He will oversee the business applications for media companies, customisation and market feedback.

In a post that has been recently introduced to the organisation, Desai will be based in Mumbai and will come under the stewardship of Media e2e chief evangelist Atul Phadnis.

"We are pleased to welcome Rajit into the Indian chapter of Media e2e. He brings in a varied and valuable expertise to spearhead critical projects within the company. It is indeed very heartening to see more and more senior professionals vindicating the vision that originally conceived Media e2e," said a joint statement issued by Atul Phadnis and Julie Petersen, senior partners at Media e2e.

Desai's prior experience in media industry includes heading consumer marketing and research functions for Times Now. While he started his career with HTA-Media (now Mindshare), and then moved to Sony Entertainment Television contributing to the team that won the Emvies twice for media marketer of the year. During the same period, he also helped clinch Promax World Gold for the Shiksha campaign.