NEW DELHI: It was inevitable. Call it over-confidence or a comedy serial or a smart move, but cable operators attempting to turn politicians had to happen.Fazed by, what they call, total indifference of the outgoing Bharatiya Janata Party-led coalition government towards the needs of the cable industry, cable operators are now contemplating contesting elections with the aim of becoming a part of the policy making process.

"Every industry has some sort of representation Parliament and state legislative assemblies, except the cable industry. With the (outgoing) government handing us totally step-motherly treatment, we are now thinking of allying ourselves with non-BJP parties to contest elections," Roop Sharma, head of the Cable Operators Federation of India (COFI), said today.

Sharma's political dreams for the cable operators stems from the fact that since operators are already active in politics at the local level, it's time for them to emerge at the national level too.

As per tentative plans, the cable operators plan to contest five parliamentary seats. One of the seats that the cable fraternity is angling for is Machchlipatnam in Andhra Pradesh where cable operator Srinivasa Rao is said to hold a sway over the voting population. The party being sounded out is Congress, which has not sent positive vibes up till now, at least.

Another place where the cable operators are upbeat at contesting elections from is Gujarat where cable operator Pramod Pandya is capable of mobilizing support, Roop Sharma points out. The two seats that are being targeted there would be chosen from Gandhinagar, Vadodra and Ahmedabad.

But here again no political party has come forward to offer their support to the cable ops or agree to their request of somebody from their fraternity be made a candidate.

Quizzed on the issue, senior Congress leader and one of the spokespersons for the party Anand Sharma said, "At least I am not aware of any move on the part of the party to have local cable operators as candidates as of now. Maybe the local units have some plans, which are yet to be communicated to the central leadership."

But, according to Roop Sharma, even if cable operators are rebuffed by political parties, a nation-wide campaign would be started from next week against the outgoing government and especially their overt leanings towards the broadcasters while framing policy guidelines.

"The India Shining campaign has to be neutralized with India Fading and the cable operators would undertake door-to-door campaigning too, if necessary to highlight the deficiencies in the government and of a certain set of politicians," Roop Sharma said.

Asked for a comment on the cable operators proposed move, a close aide of the information and broadcasting minister Ravi Shankar Prasad retorted, "If the cable operators feel the government has been unjust to them, they are most welcome to contest elections. Once they are part of the government machinery, they'll realize how difficult it is to please everybody."

Still, Roop Sharma and company are quite gung-ho about their proposed campaign that would be announced next week, even though some of the big multi-system operators are in the dark about any such awareness campaigns.