MUMBAI: Channel 4's 4oD has become the latest terrestrial catch-up TV service to launch on Sky's NOW TV Box, which already offers access to BBC iPlayer and Channel 5's Demand 5.

Shows such as Homeland, Marvel's Agents of S.H.I.E.L.D. and Made in Chelsea as well as box sets from classic series such as Black Books, Father Ted and Peep Show are now available on demand for owners of the NOW TV Box. This adds more than 3,000 hours of content to the service for customers to enjoy at no extra cost. NOW TV also offers catch-up entertainment from Sky Atlantic, Fox, Discovery and Comedy Central.

NOW TV director Gidon Katz commented in a report: “The NOW TV Box provides millions of people with the opportunity to transform their regular TV into a Smart TV for less than a tenner. There is now even more to watch. The launch of 4oD means the NOW TV Box delivers an even bigger choice of on-demand TV. It’s available alongside flexible pay-as-you-go access to must-see sport, the latest movies you missed at the cinema and the TV shows everyone’s talking about. Offering convenient, contract-free accesses to such outstanding content, no wonder that NOW TV Boxes have been flying off the shelves.”

Channel 4 director of commercial and business development Laurence Dawkin-Jones added: “Bringing 4oD on the NOW TV Box represents the latest device launch in a busy year for Channel 4 that has seen us extend our content reach to many new platforms. We’re always looking for new places we can ensure our viewers can enjoy our popular on-demand service, and are delighted to add this to the portfolio.”