Cable TV

Siti Networks says price revision benefits will accrue in second half

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MUMBAI: DAS paralysis in phase III markets is having an impact on Siti Networks (Siti Cable) performance. This was revealed by CEO V. D. Wadhwa to CNBC TV18 today.

Speaking to the business news channel, he said that Siti Networks target was to roll out an additional five million boxes in the ongoing year. But this would not be likely met as “Phase-III digitisation is currently on hold and because the matter is subjudice in Delhi High Court, so it has been delayed. So, it all depends on that, but we are hoping that if the matter gets decided by the court in the next one or two months, we should still be able to deliver our original target, otherwise there will be some shortfall.”

Vadhwa informed CNBC TV18 that the company has set its sights on 250,000 broadband subscribers (currently 130,000) by March 2017 and around 200,000 plus subscribers for its 57 HD channel bouquet. The company had hoped to hit 300,000 HD subscribers but has had to scale back its numbers as the HD market “is not moving the way we expected the it to grow. We are carrying the inventory; we are carrying the content but we have pulled back on our HD subscriber numbers.”

He pointed out the benefits of the price revision that company has resorted to will be felt in the second half of the year. “Earlier we were operating with four packages. Now we have reduced the packages and now total three package is there. Basic package and then the royal and magnum package. So, the price increase at the consumer level is in the range of weighted average, roughly Rs 40 increase in the prices and we are targeting that at least half of this should flow back to us. At least Rs 15-20 is what we are targeting that should flow back to the company. So it has just happened in the month of July. In some market it has been revised in the month of July. Balance, it is getting revised in the month of August itself.”

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