Cable TV

Hathway to take consumers on a spiritual journey with its new channel 'Divine'

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MUMBAI: Hathway Cable and Datacom Limited, is set to offer its subscribers a journey into spirituality with the launch of its new channel ‘Divine’ today, which will be available on a Pan-India basis to all Hathway subscribers on Channel No. 47.

The channel “Divine-Beyond all” will showcase a variety of content featuring LIVE religious festivities and spiritual events. In April this year, the MSO had launched 4 new channels in the movies and music genre- DJAY, Lamhe, Home Theatre and Marathi Talkies and the launch of Divine will add to its strong portfolio of channels. The launch face of Divine will be the upcoming grand “Ganesh Utsav” festival which is one of the biggest religious festivals in India, especially in the state of Maharashtra where the fervour and frenzy goes to a different level. Hathway has launched a multimedia campaign across its platform, print, online and outdoor to create awareness of the new channel.

The entire 11-day Ganapati festivities from 5th-15th September will be covered LIVE and exclusive 24X7 on ‘Divine’ where subscribers will get the opportunity to be a part of the celebrations, devotions and grandeur of top Ganesh pandals across Mumbai & other cities in Maharashtra with some key ones as follows:

Commenting on the launch of Divine, Hathway Cable and Datacom MD and CEO Jagdish Kumar, “With Divine, we have taken another step in our strategic plans to create a robust portfolio of channels providing a satellite-like experience to our subscribers and creating a solid bouquet of channels which adds value to our subscriber base.”

Hathway’s entry into the spiritual space with a dedicated channel will offer varied, localised content to digital cable subscribers which are not available on other satellite channels in a similar genre.

Hathway Cable and Datacom Tavinderjit Singh Panesar video business president added, “Spirituality and devotion is beyond age, culture and religion and with this thought, we have launched ‘Divine’ which aims to celebrate India and its spiritual diversity. We believe this channel can be a great differentiator for us with the line-up of LIVE festivities and content that would be showcased through the year.”

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