Cable TV

Siti Cable gears up for World Yoga Day

MUMBAI: Siti Cable Network, an Essel Group Company plans to celebrate the International Day of Yoga on 21 June by organising Yoga sessions, concurrently at various venues all across India involving 1500 employees, 9000 business partners and reaching out to 40 million viewers.


The previous year, Prime Minister Narendra Modi, addressed the United Nations General Assembly to get this day recognised as the International Day of Yoga. Acknowledging the effects of Yoga on an individual, he says one needs to make changes to contemporary lifestyle by making Yoga a way of life. He says, "Yoga embodies unity of mind and body; thought and action; restraint and fulfillment; harmony between man and nature." He adds, "Yoga is an invaluable gift of our ancient tradition. It is not about exercise but to discover the sense of oneness with yourself, the world and the nature.”


Siti Cable Network with an aim to ‘Embrace a Healthier Lifestyle’ has scheduled Yoga sessions by professionals on the International Day of Yoga in 70+ cities across India, with major events taking place in 25 cities. Siti Cable executive director and CEO VD Wadhwa says, “Our fundamental nature is usually overshadowed by the activity of the mind, and Yoga keeps the mind peaceful. It is a way of freedom and by practicing it continually we can free ourselves from distress and anxiety. It promotes spiritual, mental and physical wellbeing, and should be practiced by all."


The World Yoga Day celebrations will be covered by Siti’s 100+ local channels across 130+ Cities. Siti Cable Network aims to promote and support the noble initiative taken by Prime Minister Narendra Modi by creating social awareness about this age old practice amongst its stakeholders; employees, business partners and subscribers.

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