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JAINHITS chooses ARRIS to meet demands of video digitisation

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NEW DELHIJAINHITS, India’s first and only HITS-based Direct to Network (DTN) service, has selected set top boxes from ARRIS’s HMC portfolio to deliver digital video services across the nation. 

According to the Telecom Regulatory Authority of India (TRAI), India is set to witness digitisation of approximately 100 million homes by the end of this year.

Currently, JAINHITS offers more than 252 standard definition (SD) channels, following the launch of the nationwide ARRIS digital headend earlier this year, and plans to soon provide full high-definition (HD) services, which will be made available via the new ARRIS set-top boxes.

“As we look to grow our services to meet the digital transition in India and introduce HD services later this year, we are pleased to extend our working relationship with ARRIS to add its set-top boxes to our offering,” said JAINHITS chairman JK Jain. “Our platform coupled with ARRIS set-top boxes will allow cable operators to provide 250 digital TV channels using just 12 frequencies as compared to the 106 they are using today. This will help them free valuable spectrum, and use this available spectrum to provide broadband services to increase ARPU and fulfill Prime Minister Narendra Modi’s dream of a digitally developed India.” 

“ARRIS is driving the global transition to an all-digital content delivery platform - giving customers like JAINHITS a competitive advantage in delivering tomorrow's services on today's networks”, said ARRIS Asia Pacific senior vice president Tim Gropp. “JAINHITS benefits from our proven digital video portfolio and worldwide footprint, which enables us to deliver localised solutions and support.”

JAINHITS is deploying HMC1010 SD set-top and the HMC2010 HD set-top from September 2014. Both are cost-effective digital terminal adapters (DTA) for operators looking to convert from an analog to a digital service. The compact and energy efficient design of all the HMC series set-top boxes, including the HMC1010 and HMC2010, minimizes energy consumption, reducing their impact on the environment.

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