Cable TV

IMCL introduces prepaid payment options

MUMBAI: It was in February 2014, when Tony D’silva took charge as the MD and group CEO of IMCL and laid the vision of adopting a prepaid model. And as the year comes to an end, the dream has been accomplished.

The multi system operator (MSO) has brought in two important additions in its operations. One, it has introduced prepaid model for all its a-la-carte including Star channels and mini packs for consumers; and two, the MSO has introduced a prepaid system for last mile owners (LMOs) offering packages to their consumers.

 “The prepaid model is applicable for a-la-carte, Star channels and for the mini-packs. So if a consumer wants all the GECs plus sports or English entertainment channels, they can create a mini-pack and can pay for that through our website or by going to the cash counters. We have introduced all the payment modes that are available for recharge of DTH and telecom,” informs D’silva.

The prepaid model for a-la-carte channels and mini packs was introduced after broadcaster Star India decided to enter into only Reference Interconnect Offer (RIO) deals with MSOs.  

This apart, a prepaid mode of payment for LMOs selling packages to their consumers has also been introduced from 1 December. “The reason behind this is that the same pack is priced differently in different parts of the city by the LMOs. In this case, we, as MSOs have no control over the pricing given by the LMO and so we decided that the LMO should pay for the packs they give to their consumers upfront to us,” he informs.

 “In case the LMO does not pay for the packs that they give to their consumers, we will either downgrade them or remove all pay channels from them,” adds D’silva.

It can be noted that MSO Siti Cable too is looking at a similar prepaid model, wherein the LMOs would deposit an advance to the MSO to take signals and then collect the same from the consumer. The LMO according to the prepaid model will get the signals from the MSO till his credit balance remains.  The MSO is testing the viability of the model in Delhi first, and has decided to replicate it in other states, at a later stage.

According to D’silva, prepaid model of payment is the only way by which the process of monetisation of packages can begin. Talking about the response, he says that of the 2.2 million IMCL subscribers, so far 100,000 subscribers have used the prepaid model. “This shows that the market wants a payment mode like this,” he adds.

Also from the LMO point of view, as per D’silva, the collection is going good. “This is the only way that cable industry can move,” he opines.  

So will the prepaid model help increase ARPUs? Says D’silva, “Everything is about packaging and bundling. Nobody watches more than 20 channels, so if I can give these 20 channels at a reasonable price and after that add extra channels of the choice of consumers; it wouldn’t pinch the consumer’s pocket.”

Latest Reads
Kerala Vision partners Y&A Transformation for new revenue streams

After establishing itself in Kerala with 24 lakh TV homes, Kerala Vision Cable (KV) is looking to expand its revenue streams.

Cable TV Multi System Operators
Reliance Jio acquires another 12% of Den Networks

Under disclosures of SEBI Regulations for Substantial Acquisitions of Shares and Takeovers (SAST), three Reliance Jio companies have informed the stock exchanges that they have increased their holdings in Indian multi system operator (MSO) Den Networks from 66.57 percent to 78.62 percent or...

Cable TV Multi System Operators
Cable subscribers switching to DTH platforms amid new tariff order implementation

While the Telecom Regulatory Authority of India (TRAI) continues to reiterate that its new tariff order will benefit all stakeholders of the cable and broadcasting industry, implementation of the new norms has witnessed a mixed response on the ground.

Cable TV Local Cable Operators
Ortel CFO Satyanarayan Jena steps down

Satyanarayan Jena, the chief financial officer of the MSO Ortel Communications has stepped down. The resignation of the executive was effective from yesterday.

Cable TV Multi System Operators
One Take Media Co launches K-World first time in India on IMCL platform

Leading multi-system operator (MSO) and Headend-in-the-sky (HITS) platform company IndusInd Media & Communications Limited (IMCL) has partnered with One Take Media Co (OTMC) to launch K-World (Korean Language) first time in India.

Cable TV Multi System Operators
Guest Column: The way forward for DPOs, broadcasters in the new TRAI tariff regime

During the early 2000s, cable television began to spread rapidly across India and the cable distribution business rapidly shifted from the early muddled phase towards a more corporate structure which put emphasis on the rationalisation of business practices, billing system transparency and...

Cable TV Local Cable Operators
GTPL cable TV business revenue up; broadband business keeps afloat

Indian multi-system operator and internet service provider GTPL Hathway Ltd (GTPL) reported 12.6 percent increase in total income for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the corresponding year ago quarter (y-o-y) Q3 2018. GTPL’s Total Income...

Cable TV Multi System Operators
TRAI steps in after 24% homes lose complete access to all pay channels

The Telecom Regulatory Authority of India (TRAI) on Tuesday extended the deadline for consumers to select television channels under its new tariff regime till 31 March The subscribers that don’t opt for new channels would be moved to ‘Best Fit Plans’, which would be developed as per usage pattern...

Cable TV Multi System Operators
IMCL highly optimistic about impact of tariff order on business

Indusind Media & Communications Ltd (IMCL), the Hinduja Ventures Ltd (HVL) subsidiary, is highly optimistic about the impact of the new tariff order on its business. The MSO asserts that the new regime ensures a more equitable distribution of economic benefits in the value chain.

Cable TV Multi System Operators

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories