Cable TV

Den Networks and Wipro join hands for enhancing customer experience

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MUMBAI: Multi system operator (MSO) Den Networks is not only expanding its business, but with that is looking at enhancing customer experience as well. And with this, the MSO has entered into a strategic partnership with information technology giant Wipro. The alliance aims at accelerating Den Networks’ evolution from being a B2B organisation to a B2C one.       

The strategic partnership will empower Den Networks’ customers with seamless connectivity and integration. Through this decade-long alliance, the MSO will be able to provide its customers, local cable operators (LCOs) and partners with real time efficient services, thereby ensuring continuous engagement and zero downtime. The initiative will also help Den Networks to streamline the deployment of its next generation services and provide quicker service activation, accurate rating and billing and excellent customer service.

 “As the industry continuously evolves, it is imperative to drive innovations for an enhanced customer experience. This initiative will help us connect better with our customers, and meet operators’ demand for quicker and accurate dissemination of a variety of services, thereby driving increased loyalty, adoption and efficiency. We are looking at automating our backend processes as a part of this deal, to provide a seamless subscriber experience and build customer loyalty,” said Den Networks COO M.G. Azhar.

According to the agreement, Den Networks can offer SMS and BSS user friendly solutions, which allows cable operators to deliver more personalised and sophisticated services to cable and broadband subscribers at sharply improved delivery time.

“We are delighted to be chosen as a strategic partner for Den. Wipro will leverage its extensive experience in business and technology transformation, combined with platform-driven integrated delivery of IT to ensure we deliver a robust, flexible and scalable infrastructure to help Den do business better,” added Wipro Infotech chief executive Soumitro Ghosh.

The cloud based platform will use a highly extendible patented model that consolidates all subscriber, product, service and infrastructure based operational data, allowing operators to reliably and rapidly create and manage a wider range of residential and business products that deliver increased operational efficiency and a greater user experience.

“This partnership will enable both the companies to meet the changing needs of the customer, providing them with more choices and market solutions, using a blend of onboard and cloud-based distributed analytics. Our user-centric architecture and expertise in the broadband & cable space will help DEN Networks engage with customers at a deeper level,” concluded Wipro senior vice president and business head-global communications Anil K. Jain.

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