Cable TV

NXT Digital signs RIO deal with Taj Television

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MUMBAI: The Hinduja Group’s Headend In The Sky (HITS) service under the brand name NXT Digital has finally struck a reference interconnect offer (RIO) deal with Zee Entertainment’s distribution subsidiary Taj Television India, by virtue of which it will be able to include Zee Entertainment Enterprises Ltd (Zeel) and Turner International India's channels in its bouquet of offerings.



As was reported earlier by Indiantelevision.com, the matter was with the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) and the two companies informed the Tribunal that Taj Television will provide its signals to Hinduja Group's Grant Investrade as soon as an inter-connect agreement was signed.



Zeel and Turner International were the only major broadcasting networks that were missing from the service’s bouquet. This deal will see NXT Digital, the rapidly growing platform in phase III areas, having a wholesome catalogue to offer to the operators, as well as reach a larger audience.



Speaking on the signing of the new deal, a source from close to development told Indiantelevision.com, “The channels will be available on an ? la carte basis. And we are certain that this deal will help NXT Digital garner an enhanced reach.”



This gives a definite edge to NXT Digital, which is the second HITS player in the country, the first being Jain HITS NXT Digital was launched earlier this year with state of art technology. On the other hand, Jain HITS is currently in the process of upgrading its technology.

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