17 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 72



Adex Analysis

Lighting products advtg on TV up by 45%
Lighting products advertising on TV grows by 45 per cent in the first half of 2005 compared to first half 2004.

Media, Advertising & Marketing Watch
Sony makes headway with 'Fame Gurukul'
'Fame Gurukul' wakes up the 8:30 pm - 9 pm slot for Sony; Ratings cross the 2 TVR mark as per Tam data.

Zee to release 'Bhaggmati' on 26 Aug
Zee to unveil its live animation feature film 'Bhaggmati' on 26 August ; film to release with around 100 prints.

Special Report (UPDATED)
Weaving the Madison magic
When you are a David in a battle of the Goliaths, you have to be that much sharper and smarter. Madison Media is just that.

Radio City 91 FM registers 122% growth in Delhi: NRS

'Mid Day' registers 20% growth: ABC

Sears, Roebuck & Co. consolidates account with Y&R

Viacom to create 'Star Trek' themed mobile device

Cartoon Network, Funskool ink licensing deal for 'Beyblade'

Ogilvy Landscapes launches in Pakistan

Nielsen to study efficacy of product placement in US

Intl Gemological Institute launches 'LaserScribersm'

Guest Speak
Corporate Name Change Challenges
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24/07/2005 to 30/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/07/2005 to 30/07/2005)
Star Plus
Ten Sports
Sun TV
Star One
Sony Entertainment

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Today's Newsbreakers.......India
Ogilvy, Pak agency tie up for outdoor media solutions
Ad industry plans image building campaign
Amex, HPCL launch co-branded credit card
Kinfra plans marketing cell
LG unveils new range
CavinKare CEO to deliver BL Club lecture today
Source: The Hindu Business Line
 
   
Brand Curry goes international
Backs against THE WALL
Star beats Aaj Tak in mart share
A celebrity
Source:Business Standard
   
Law & Kenneth bags the creative and media duties for Godrej Furniture
Kids’ power drives Suzlon’s energy
Indian creativity gets recognition in ‘The Work’
O&M India ties up with Interflow Communications of Pakistan
Source: Agency Faqs
 
   
Aamir Khan is Toyota brand ambassador
Indians spending more on food, groceries and personal care
Source: Financial Express
   
Oil PSUs spent Rs 800 crore on ads!
Source: Rediff
International News
Media Spending Set to Pass $1 Trillion
Outback Mulls 3 for $80 Mil.+ Business
Management Shuffle at BBDO West
Source: Ad Week
   
Canadian Online Casino Advertising Laws Under Scrutiny
  Source: Online Casino News
   
L'Oréal pulls TV ads after ruling
Source: Guardian
   
Telethon theme used for National's TV campaign
Source: TelstraClear
   
No shutdown but Suranand keeps ad ban
Source: Bangkok Post
   
TNS Media Intelligence forecasts 3.4 per cent increase in U.S. advertising spending for 2005
OMD leads GCC media rankings in H1 2005
Source: AME Info
   
EchoStar takes off gloves in latest ads
Source: Rocky Mountain
 
Korea: Banks Compete in Advertising Market
Source:The Korea Times
Olympic Games organisers try to run rings round advertisers
Source: The Times Online
   
UK watchdog backs Tesco in spat over Asda adverts
Source: Reuters
   
Nielsen//NetRatings: Online Ad Impressions Surge In July; MySpace Again Grows Market Share
Big 3 Sales Data Reveal Slowdown In Network TV Ad Spending
IFC: A Commercial-Free TV Channel With Plenty Of Advertisers
Source: Media Post
   
BBDO M’sia wins two Power Suits awards
Source: thestar.com.my
 
Home Office ad seeks ID card firms
Source: Telegraph
   
Advertising spending in Bahrain drops by 1.5pc
Source:Gulf Daily News
   
Sears Consolidates $650M Business at Y&R
Source: Brand Week

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