Global TV viewing, except Asia, rises marginally in 2004


CANNES: Average daily television viewing time increased on all continents during 2004, with the exception of Asia, according to Eurodata Worldwide data released on Monday at the ongoing MIPTV. The Asia Pacific figures are the only ones that show a decline of three minutes in average viewing time, as the universe of India increased from six cities in 2003 to 26 cities in 2004.

Discounting the Asian stats, average TV consumption worldwide remained stable over the earlier year, with three hours and seven minutes of daily viewing time per person in 2004. Mediametrie international director Jacques Brown said viewing time is still rising in North America, up three minutes this year.

On an average, an American spends four hours and 28 minutes in front of the small screen, 86 minutes more than the worldwide average. Western Europe too spent four more minutes every day in front of the telly in 2004, while TV consumption increased slightly in Latin America, recording a viewing time of three hours and 16 minutes. Since the sharp rise recorded in 2000, the viewing time in South Africa increased even further in 2004, reaching three hours and nine minutes every day.

Reality takes beating, fiction surges

Fiction took centrestage in 2004 with 325 programmes in this genre making the various top 10s, as against 249 in the entertainment genre, that includes the reality formats. Fiction accounts for over 46 per cent of the programmes in the top 10. Of the 36 per cent of entertainment programming preferred by viewers, only nine per cent belongs to the reality genre.

Pioneering reality TV formats like Big Brother and Idols however are still among the most popular programmes. Says Brown, "Reality TV is a real cultural phenomenon and its tricks can now be seen moving into almost every other form in the medium."

Celebrities involvement is one factor that seems to be helping the success of the reality genre. Shows like Celebrity Big Brother and Survivor All Stars as well as the De Pfaffs programme, inspired by The Osbournes format, have been a hit in several countries.

Latest Reads

ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Anita Dongre, under its...

Specials Event Coverage Occasions
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories