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'AdWeek''s new mag to focus on non-traditional advertising

MUMBAI: Debuting 21 March, AdWeek will introduce a new magazine titled Other Advertising, which will cover non-traditional advertising categories it defines as mass transit, sports stadiums, in-store, product placement, cinemas, elevators, cell phones and guerrilla marketing.

The new magazine's content will include business news, case studies, profiles and guest editorials.

AdWeek editorial director Adam Remsen said, "Other Advertising's purpose is to help media buyers make the best decisions by bringing new advertising media to their attention, highlight the companies doing the best work and act as a central hub where ideas and pertinent issues are discussed and investigated."

Other Advertising will be packaged with 30,000 hand-delivered copies of Adweek, Mediaweek and Brandweek reaching media buyers, corporate brand marketers and advertising agency executives.

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