Cartoon Network, Funskool ink licensing deal for 'Beyblade'

MUMBAI: Cartoon Network Enterprises, the consumer products division of Cartoon Network has inked a licensing deal with Funskool India for Beyblade toys.

In May this year, the company had rolled out consumer products of the Powerpuff Girls, Dexter's Laboratory and Johnny Bravo.



 As the India representative of Beyblade-Japan, Cartoon Network Enterprises has appointed Funskool as the key retailer, producer and distributor of these toys in India. The show premiered on Cartoon Network on 20 May and has been consistently throwing ratings of 1+ on the network.

"Cartoon Network has always been at the forefront of bringing novel concepts to Indian kids, and Beyblade toys will be yet another effort to drive the popularity of our characters outside the realm of television," said Cartoon Network Enterprises, India and South Asia director Jiggy George.

He further added, "I am very excited about this launch, as this is the first time that Cartoon Network Enterprises is foraying into third party licensing and as the year progresses we will be announcing more such strategic tie-ups."

Having its origins in ancient Japanese spinning top Bei Goma, the Beyblade is a cutting edge sports entertainment brand targeted at young boys. Beyblading combines a heady mix of adrenaline and strategy, to give the player an exciting, fun-filled experience coupled with an element of learning.

To cater to the huge demand across segments, the toys have been very competitively priced keeping all pockets in mind. Priced between Rs 149-349, the Beyblade toys are available in different assortments.

Latest Reads
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

Fevicol A+ - an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis...

MAM Marketing MAM
Tamil Nadu's retail brands weigh in on television as a marketing medium

Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful ‘Retail Therapy’ session at the recently concluded Tele-Wise Tamil conclave by

MAM Marketing MAM
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign

Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July...

MAM Media and Advertising AD Agencies
How new India is celebrating its 73rd Independence Day

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute...

MAM Marketing MAM
Independence Day Special: ‘In The Name of Liberty’ campaign asks simple yet pressing questions

MUMBAI: Every Independence Day, a number of brands come out with campaigns that are targeted at celebrating the freedom that we have or to salute those who helped us attain this freedom. And every year, a campaign or two stands out with a slight shift in the narrative that makes people think and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories