LG CDMA cheers for Saurav's boys

MUMBAI: With the India Pakistan series gathering steam the LG CDMA brand of mobile phones has announced an initiative.



The company is keen on seeing its customers join in the cricket excitement during the forthcoming One-Day Internationals. Hence, it has come up with a scheme wherein a customer gets a chance to win a ticket to the match and also bag gifts.

Moreover, the winners also get an opportunity to become a part of the vibrant LG CDMA 'Cheer for India squad', egging on the cricketers to greater heights, during the ODI in Delhi.



Any customer who buys an LG CDMA 5130 or 6130 phone from a Reliance outlet can join in the merriment. The purchase entitles a customer to a scratch card that reveals the assured gift that the customer has won: it could be an India Cap, India T shirt or a Sport Deo. Besides, the customer also gets a coupon, which when filled and returned to the retailer qualifies the customer to a lucky draw that fetches a ticket to the ODI match.

The LG CDMA Cheer for India Squad initiative was first launched last year. Its first campaign was the India Australia Test Match in Mumbai. It was a resounding success for India and leading cricket celebrities at the victory party held at a popular night Club and lounge in Mumbai toasted the Squad.



The objective of the Squad is to add a new glamour to the Indian cricket fan club complete with Cheerleaders, slogans, Pom Poms, Indian Tricolour, etc as well as celebrate cricket which the company states is largest unifying factor for all religions, castes, regions, ages of Indians.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories