The company is keen on seeing its customers join in the cricket excitement during the forthcoming One-Day Internationals. Hence, it has come up with a scheme wherein a customer gets a chance to win a ticket to the match and also bag gifts.

Moreover, the winners also get an opportunity to become a part of the vibrant LG CDMA 'Cheer for India squad', egging on the cricketers to greater heights, during the ODI in Delhi.

Any customer who buys an LG CDMA 5130 or 6130 phone from a Reliance outlet can join in the merriment. The purchase entitles a customer to a scratch card that reveals the assured gift that the customer has won: it could be an India Cap, India T shirt or a Sport Deo. Besides, the customer also gets a coupon, which when filled and returned to the retailer qualifies the customer to a lucky draw that fetches a ticket to the ODI match.

The LG CDMA Cheer for India Squad initiative was first launched last year. Its first campaign was the India Australia Test Match in Mumbai. It was a resounding success for India and leading cricket celebrities at the victory party held at a popular night Club and lounge in Mumbai toasted the Squad.