Deshpande returns to Contract as chief creative officer

MUMBAI: Contract Advertising has roped in Ravi Deshpande as chief creative officer. Deshpande was earlier Lemon Communications national creative director.

"Ravi has had a long and intimate relationship with our agency from as long ago as 1987. He has been part of crafting Contract's unique creative identity," said Contract Advertising CEO Jagdip Bakshi. "Contract has always attracted the most unusual and sparkling creative minds in the country and Ravi's return is a home-coming that all of us at the agency welcome," he added.

While Deshpande was at Contract, the agency won over 400 awards for creative excellence in prestigious national and international fora like Cannes, British D&AD and the Art Directors' Club, New York.

Contract was Agency of the Year thrice at the Advertising & Marketing national awards as well as Agency of the Year at the Abby's in 1999. In his years at Contract, Deshpande was involved with over 300 campaigns. Most fondly, he remembers Chicklet's - 'It works', Phillips Storm and Serenade and Bajaj Sunny Zip.

"Creative excellence is not just about winning awards. For advertising to be relevant, it must ensure that consumers connect with our clients' brands," Deshpande said.

On his return to Contract, he said, "The sincerity with which I was asked to return was irresistible. As is the desire to work with some of the best young talent in the country. As to his future plans, he said "I'm confident that we will add sparkle and make a a clear and perceptible difference to our clients' work immediately."

In the brief years that Deshpande was away, he set up Lemon, which not just measured up to, but exceeded creative standards as we know them in our industry. Deshpande is best remembered for the Standard Chartered Mutual funds 'Retire early' campaign, Cadbury Delite - 'Dudh se dosti kar lo', and the recent 'Zoom' Television campaign.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories