First for JAL - transpacific in-flight internet access

MUMBAI: Japan Airlines has expanded its in-flight Internet connection service to flights between Tokyo-New York: the world's first service on a transpacific flight.

Provided by Connexion by Boeing Inc. (CBB) - a business unit of Boeing - the "JAL Inflight Internet Service", which took off today, enables passengers to use their own wireless LAN compatible personal computers during flights.



Using VPN (Virtual Private Network) technology, the "JAL Inflight Internet Service" also enables passengers to access securely their company's network, email and intranet site. Additionally, passengers can access free of charge JAL's in-flight portal site which contains a selection of content such as company product and service information, says a company release.

Initially the service will be available on alternate days but towards the end of June it will be available daily. JAL's Tokyo-New York route is popular with business travelers, who represent a high percentage of total passengers.



In 2003, JAL was the first Asian airline to reach an agreement with CBB to introduce in-flight Internet service and the airline introduced it on the Tokyo-London route on December 9, 2004. JAL will continue to expand this in-flight Internet connection service on Japan-Europe and Japan-North America routes, the release adds.



The in-flight internet service is catching up in Asia as well. All Nippon Airways started providing the service on flights between Tokyo and Shanghai in November. Plans are on the anvil to extend the service to its Tokyo-Los Angeles and Tokyo-New York routes. Singapore Airlines will kick off the service in mid-2005. Among Asian airline companies, Taiwan's China Airlines, South Korea's Asiana Airlines and Korean Air have signed deals with Boeing.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories