Key Findings:

• Growth in lighting products advertising on television across the years 2002-04
• TV advertising grew by 45 per cent in the first half of 2005 compared to first half 2004
• 'Philips India' tops the brand list on TV in the first half of 2005
• Mass entertainment channels, the most preferred ones

This week, AdEx India looks at the 'Lighting Products' category. Let's have a look at the growth in lighting products advertising spends during the past years 2001-04 on television.

• 2004 had the maximum growth in advertising spends (84 per cent) compared to 2003
• De-growth of 19 per cent in 2001 compared to 2000

Whether the category advertising spends in the first half of 2005 has increased compared to it's spends in the first half of previous year? The chart below gives the answers.

• Advertising spends observes a hike of 45 per cent on television in the first half of 2005 compared to the first half of 2004

Let's look at the Top five lighting products advertisers on TV during the first half of 2005.

• 98 per cent of the advertising share is captured by the Top five advertisers on TV in the first half of 2005
• 'Philips India' rules the TV advertising (49 per cent share)

Which channel genre is preferred by the Lighting Products advertisers in the first half of 2005?

• 47 per cent of the advertising on mass entertainment channels
• News Channels, the second choice

We shall be coming out with similar analyses on other categories in the coming days.