Zee to release 'Bhaggmati' on 26 August

MUMBAI: Zee Telefilms Ltd (ZTL) will release India's first live animation feature film Bhaggmati - The queen of fortunes on 26 August.

The movie will be released with approximately 100 prints, Zee Telefilms vice president Ashish Kaul told

Zee has tied up with distributors for the all India release. While Tilak Enterprises will distribute Bhaggmati in Mumbai, the Delhi territory has been bought by B.S Pictures. Burma Films is the distributor for the Eastern region and the Nizam territory has gone to Dilshad Films. Kaul, however, did not disclose the commercial terms of these deals.

Bhaggmati will have a later release in the overseas markets as Zee is yet to finalise on its distribution partner.

"At present, we are in talks with various players. We are very close to a deal and the film will have its international release probably one week after the India release," Kaul said.

ZTL has plans to release Bhaggmati in five countries: US, UK, Germany, France and Russia.

Kaul, who is also looking after the marketing and promotional aspects of Bhaggmati, says the film will be promoted across the Zee Network apart from using platforms such as print, outdoor and radio.

"We will be promoting Bhaggmati extensively across all the media platforms. The outdoor campaigns have already begun.

We will have two contests to create an excitement about the film in the market. One contest will deal with the animation feature of the film while the other will cover the historical aspects," Kaul says, adding that Bhaggmati will premiere in Mumbai's Fame Adlabs, located in the Western suburb Andheri.

ZTL however has no immediate plans to release the movie on television. Kaul said the movie would be brought to television only in 2006.

ZTL released the music of Bhaggmati on Universal Music globally in July. According to market estimates, the movie is made on a budget of Rs 35 million.

Bhaggmati, a project initiated by ZTL three years back, stars Tabu and Milind Soman in the title roles. The 2 hour and 40 minute film is written and directed by the National Award winner Ashok Kaul.

The animation part, entirely done by the Zee Institute of Creative Arts (ZICA), occupies half the duration of the film.

Latest Reads
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories