MAM

Viacom's consumer products division to create 'Star Trek' themed mobile device

MUMBAI: This is an initiative that seeks to extend a cult television and film brand to the mobile. Sona Mobile and Nickelodeon and Viacom Consumer Products have announced a partnership in the US. The two parties will develop a rich content enabled mobile device.

 

 

Themed after Star Trek communicator

devices popularised by characters on the science fiction television and movie series, the special edition Star Trek Communicator Phone offers fans of mobile technology the ability to play a multi-player, online Star Trek game, stream real-time video, and surf the Internet as well as access ring tones, wallpapers, news, information and Star Trek fan activities.

 

 

The Star Trek Communicator Phone is powered by Sona Mobile's Sona Wireless Platform (SWP). This offers multi-threading capability for running several applications concurrently. The SWP makes it possible for end-users to stream video clips while simultaneously text messaging a friend or accessing information on the Internet, without negatively impacting device performance.

 

 

Nickelodeon and Viacom Consumer Products VP interactive Sandi Isaacs remarked, "There is a tremendous opportunity to tap into Star Trek fans around the world and offer them a device to interact, connect and download Star Trek entertainment. This not only promotes the Star Trek spirit but creates a new paradigm for the wireless community."

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