Television

Sony makes headway with 'Fame Gurukul' in 8:30 - 9 pm slot

MUMBAI: Sony's reality soap opera Fame Gurukul may not be anywhere near working wonder numbers which its predecessor Indian Idol did, but it is on a slow upward curve.

And it is waking up a dead slot on the channel. Aired at 8.30-9 pm, the show has moved up from its debut rating of 1.4 TVR in week 27 to 2.2 TVR in week 32 (HSM; CS4+) according to Tam data. This is still far below industry expectations. But the slot was clocking an average rating of 0.8 TVR prior to the launch of the show.

Sony had to battle against Star Plus' four-year running blockbuster soap Kasautii Zindagi Kay. Earlier efforts with Ayushmaan had flopped miserably. With Fame Gurukul, the channel is trying out a counter programming strategy. As it has done with CID Special Bureau and Crime Patrol post 10 pm.

Explains Sony's EVP and business head Tarun Katial, "The effort of Sony has always been to provide differentiated content. Fame Gurukul is a classical example of counter programming whether one looks at style, treatment or genre as well as reality TV Vs a daily soap. The attempt has also been to expand the category and bring in new viewers."

The performance of Fame Gurukul has seen some growth (see table below).

Fame Gurukul's performance till date



Show                  Period      TVR       Slot

Fame Gurukul    Week 27    1.4    8:30 - 9 pm

Fame Gurukul    Week 28    1.3    8:30 - 9 pm

Fame Gurukul    Week 29    1.8    8:30 - 9 pm

Fame Gurukul    Week 30    1.9    8:30 - 9 pm

Fame Gurukul    Week 31    2.4    8:30 - 9 PM

Fame Gurukul    Week 32    2.2    8:30 - 9 PM


Source : TAM data; HSM; CS4+; Monday to Thursday

Interestingly, Star Plus' Kasautii Zindagi Kay (KZK) has seen a dip, if one looks at week 31 and 32.



Show             Period      TVR         Slot

Kasautii...    Week 27    11.4    8:30 - 9 PM

Kasautii...    Week 28    12.3    8:30 - 9 PM

Kasautii...    Week 29    11.5    8:30 - 9 PM

Kasautii...    Week 30    11.9    8:30 - 9 PM

Kasautii...    Week 31    9.5    8:30 - 9 PM

Kasautii...    Week 32    8.6    8:30 - 9 PM


Source : TAM data; HSM; CS4+; Monday to Thursday

If one were to analyse KZK's week 31and 32 performance, the fall may be attributed to the repeat episode aired in week 31, on account of the rains. Star, however, dismisses this as "minor fluctuations."

As for Sony, Katial claims Fame Gurukul has managed to draw in audiences from the lower SECs. According to TAM data, the show received its peak TVRs from SEC DE with 4.8 TVR (HSM; week 27 -32), followed by females at 4.3 TVR. "This is quite encouraging for Sony which is generally skewed towards the upper SECs," says Katial.

The process of broadbasing Sony's audience base started with Indian Idol. Katial further explains that Fame Gurukul's growth is organic in nature and the shows ratings will rise further only to peak in the last five to six weeks.

For now, at least, it seems to be following the trajectory he has in mind. Now to sustain it and make it climb further is the task that Katial has cut out for him.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads the BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/NP%20Singh.jpg?itok=n3sTgiT5
Sony Pictures-Ten Sports deal cleared by CCI

MUMBAI: The Competition Commission of India (CCI) yesterday tweeted its approval to the proposed acquisition of the sports broadcasting business of Ten Sports by Sony Pictures Networks India. Acquisitions beyond a threshold need approval from CCI, which keeps a check on business practices across...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zindgi%20%281%29_0.jpg?itok=D5hGcSQt
Zee signs four TV-series deal with Eccho Rights

Zee Entertainment Enterprises Ltd. (ZEEL) has signed a deal for four blockbuster television series with the international content distributor, Eccho Rights.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/shantanu%20%281%29.jpg?itok=amxTjuly
Shantanu Gangane leaves Times for Vuclip; will report to Vishal Maheshwari

Times Network’s Shantanu Gangane has resigned as the head of marketing and joined Vuclip as the CMO India. Gangane served his last day on 13 January in Times Network where he was heading the marketing of Times Now, ET Now and Zoom.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/WION%20%281%29.jpg?itok=RBo0kW2A
Zee Media's WION opts for Dalet unified news solution

Computing and creative technologies aid workflow, storage and infrastructure solutions for all aspects of the media and content creation industry. IT solutions providers help with latest computing, networking, media hardware and software to provide the best output.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/zee%20%281%29.jpg?itok=TkZwl1B7
Zee TV launches its first fiction show of 2017

Zee TV’s first fiction offering of 2017 - ‘Woh … Apna Sa’ is a unique concept that questions prevalent mindsets, pre-conceived notions and the over-generalizations that surround the institution of marriage, love and the eternal quest of finding one’s true soulmate.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Bomanbridge.jpg?itok=-F0FYgM0
CNN, EBS & Discovery buy factual programmes from Bomanbridge

MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency , has announced sale of several significant factual programmes in the Asian region, including deals with Discovery Asia, EBS South Korea, and CNN Southeast Asia.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/GRB%20Entertainment-800x800.jpg?itok=Ts-XG-1q
Discovery acquires 'Untold Stories' & 'Cleveland Hustles' from GRB

MUMBAI: GRB Entertainment has announced sale to Discovery of their Latin America and US Hispanic channels. Both picked up several seasons of long-running GRB-produced medical show Untold Stories of the E.R. and Discovery Latin America acquired the new LeBron James series, Cleveland Hustles. Untold...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories