MAM

Gizmondo, MTV Europe launch sponsorship alliance

MUMBAI: Gizmondo Europe, which is a subsidiary of the Florida-based Tiger Telematics, will sponsor MTV Europe's pan-European movie initiative MTV at the Movies. It will also sponsor the MTV Europe Music Awards 2005.

Tiger Telematics designs, develops and marketes mobile telematics systems and services that combine global GPS functions and voice recognition technology to locate and track vehicles and people down to street level in countries throughout the world.

 

 

The alliance with MTV is part of the company's strategy to build its brand identity with young people across Europe. The multi-million dollar one-year partnership will launch on 1 May 2005. MTV Making the Movie is a guide for movie buffs showcasing an eclectic mix of movie reviews, interview exclusives and behind-the-scenes coverage of the hottest film releases in Europe.

The one-year deal includes on-air sponsorship branding comprising billboards attached to all MTV at the Movies programming and, promos and dedicated Gizmondo ad spots running across MTV Europe's 124 million households.

In addition, Gizmondo will be sponsors of the MTV at the Movies website which is available via MTV's 11 European websites. The online campaign will include brand integration across all 11 sites, which will contain complementary content to MTV Making the Movies and the MTV Movie Awards on-air programming.

 

 

The MTV Europe Music Awards 2005 takes place at the Atlantic Pavilion in Lisbon, Portugal on 3 November 2005 and will have a potential worldwide audience of more than one billion people, Gizmondo will take advantage of a host of fully integrated pan-European marketing opportunities. Key elements include on-air

billboards throughout the show, pan-European on-air competition and promotional spots.

The online opportunities will include logo and banner presence across MTV's network of 11 localised MTV Europe Music Awards microsites, inclusion on all MTV Europe Music Awards pan-European marketing and PR campaigns, and full integration across all MTV Europe Music Awards surround events in the lead up to the show.

MTV Europe SVP and GM international marketing partnerships Dave Sibley said, "This multi-level partnership offers the perfect synergy between MTV Europe and Gizmondo. MTV Europe is renowned for its credible music and youth programming whilst Gizmondo undoubtedly takes mobile entertainment to a new level. Gizmondo's leadership as a

multi-entertainment device, and particularly as a movie player, lends itself well to the MTV At The Movies proposition and this, combined with sponsorship of the glittering MTV Europe Music Awards, will offer Gizmondo multiple

opportunities to benefit from MTV's unique audience connection, content and multi-platform marketing expertise."

 

 

The Gizmondo product is powered by Microsoft Windows CE advanced real-time operating system, boasting a 2.8-inch TFT colour screen with a Samsung ARM9 400Mhz processor and incorporates the GoForce 3D 4500 NVIDIA graphics accelerator.

It provides cutting-edge gaming, multimedia messaging, an MP3 music player, Mpeg4 movie playing capability, a digital camera and a GPRS network link to allow wide-area network gaming. Additionally, it contains a GPS chip for location-based services, is equipped with Bluetooth for use in multi-player gaming and accepts SD and MMC card accessories. Furthermore Gizmondo users can opt in to a new 'added value' system called Smart Adds, which will feature offers not available to the wider public. In the coming months, Gizmondo plans to tap into MTV Europe's media expertise

to help develop the Smart Adds proposition for the business audience.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/colgate.jpg?itok=QhpwSg7t
Colgate remains India’s #1 Most Trusted Oral Care brand, for the 8th consecutive year, in Nielsen’s consumer survey

Colgate-Palmolive (India) Limited, the market leader in Oral Care, has been ranked as the Most Trusted Brand in the Oral Care category for the 8th year in a row, as per the India’s Most Trusted Brands Survey 2018, conducted by Nielsen and commissioned by Economic Times - Brand Equity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/gautam.jpg?itok=pBe99O6Y
Gautam Gambhir & Funngage.com give warm send-off to 15 cricketers for Perth, Australia

Padma Shri Gautam Gambhir and Funngage.com gave a warm send-off to 15 of the 33 talented aspiring cricketers who have qualified for the 5-year cricket scholarship and are selected to go to Guildford Grammar School, Perth, Australia for 21 days of overseas training.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/shoes_0.jpg?itok=Dr5CxSPZ
Finally, style and comfort rolled into one: take your pick from Bata's new 9 to 9 collection

Bata has come a long way since its inception. From being the ‘most comfortable’ footwear brand, it's now giving people the best of both worlds in terms of style and comfort.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/hotstar.jpg?itok=A0Ck3Ovw
Hotstar releases new TVC for VIVO IPL 2019 campaign ‘#KoiYaarNahiFar’

Hotstar has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’, conceptualised and created by the DDB Mudra Group.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/digital.jpg?itok=kIHbaqaQ
Digital storytellers and content creators Amritpal Bindra, Anand Tiwari and Nikhil Taneja lauch ‘Yuvaa’

Amritpal Bindra, Anand Tiwari and Nikhil Taneja, the producers and content creators behind shows on the digital space – Bang Baaja Baaraat (40 million+ views), Sex Chat with Pappu and Papa (55 million+ views), Girl in the City (50 million+ views), Chukiyagiri (30 million+ views) and the first...

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/unilever.jpg?itok=GJPHA0HZ
Unilever elevates Nitin Paranjpe as COO and Sanjiv Mehta as president, South Asia

Unilever recently promoted its president for foods and refreshment Nitin Paranjpe to the post of chief operating officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/dairy.jpg?itok=dMGNtQaq
Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/rsh.jpg?itok=vptZe0i1
RSH Global assigns media mandate to Initiative

RSH Global, which owns Joy Personal Care and X-Men, has announced the appointment of Initiative—from the house of IPG Mediabrands, as its media agency of record.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/times-network.jpg?itok=YGxtgzQJ
Times Network hosts the 5th edition of Digital India Summit 2019

TIMES NETWORK, India’s leading broadcast network, hosted the 5th edition of its landmark event, ‘Digital India Summit 2019’ today.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories