6 July 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 45



Media, Advertising & Marketing Watch




 

Star's new ad rate system aims at transparency
Star India is pressing hard for a more transparent advertising rate card structure to its client, buoyed by the NRS 2005 data.

Adex Analysis
Advtg on business TV programs rises by 8%

An 8% rise in advertising on business TV programmes in January - May 2005 compared to Jan-May 2004.

Other Media, Advertising & Marketing Watch
St Luke's India is now Law & Kenneth Worldwide

St Luke's India head Praveen Kenneth has severed ties with the London based mother company - St Luke's and has decided to kickstart his own agency.

DD ups Commonwealth 2006 rights bid
Prasar Bharati increases offer to $ 400,000; Zee Sports also lunging for the rights, offering a higher price.

I&B ministry for dilution in smoking ban in films, TV

Sony, MTV in together '@ Fame Gurukul'

PC sales register 20% growth; crosses 3.6 million

Deepak Ranjan is B4U national ad sales head

Awaaz consumer awards 2005 to be held on 7 July

Maa Bozell puts South team in place

RK Swamy adds biz worth Rs 1 bn in first half of '05

Live8 success inspires record sales

Cutting Edge Media to sell air time for EuroNews

Air Deccan shoots TVC of a common man's 1st flight

Fun Tech's' SkillJam inks deal with Virgin Games

Colgate launches Advanced Whitening toothpaste

Ten Sports reiterates leadership in the sports genre

Guest Speak
The Typing Revolution in Cyberspace
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (18/06/2005 to 24/06/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/06/2005 to 24/06/2005)
Star Plus
Sun TV
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
Star Network unifies advertising operations
Kids channels no longer a child`s play
Lowe boosts Delhi creative team
Corporates spot branding opportunity in caller tunes
West Bengal HIV campaign gets more funds
Big B`s Viruddh ropes in brands
Source: Business Standard
   
New ad avenues: Cars, traffic lights & public toilets!
Anil gets Mica, Mudra; Mukesh Vimal
World of mouth
Bawdy copy
Grand Prix Auto
Source: Economic Times
   
PC sales up 20 pc in 2004-05: MAIT
Gillette India sees marketing synergy from P&G
P&G launches Head & Shoulders aloe vera variant
Videocon plans merger of two group companies
Smoking scenes in films: Minister for disclaimers before the start
Source: The Hindu Business Line
   
Videocon likely to merge with Videocon Intl
Source: Indian Express
SaharaOne serves show-cause to TAM over Dial One
No more negotiations, STAR India introduces fixed price menu
MMTC calls for creative pitch
Lessons from Cannes: How a Lion converted pronouns
MTV planning to launch new daily soap
Source:Agency Faqs
   
   
Ad income from cricket will go for a six
Uplinking in GoM ambit means telecast travails
Gillette India marketing may change post P&G acquisition
PC sales up 20%, yet fall short of target by 9%
Source: Financial Express
   
Anti-tobacco advertising reduces teen smoking
  Source:Newindpress
   
Ads get unique for wider reach
  Source:Rediff
   
Advertising: Exploring new avenues
  Source:Press Trust of India
International News
Govt to counter union IR campaign with advertising blitz
Source: ABC Online, Australia
   
4 Shops Compete for $60-80 Mil. Lipitor
Study: Anti-Smoking Efforts Succeed
British Airways Goes Into Play
Ad Industry Recruitment Firm Opens in N.Y.
Source: Ad Week
   
Madagascar set for ATM:ad deal
Agencies line up to bid for Cosmos business
Source: Media Week (UK)
   
TV Ad Group Disputes Latest RAEL Study
Source:Billboard Radio Monitor
   
Florida's Sun-Sentinel Co. Appoints VP/Ad Director
Source: Editor & Publisher
BA opens ad review after 23 years with Saatchis
Source: Reuters
   
Amid Cloudy Ad Outlook, Media Services Prove A Silver Lining
Google Wins $75,000 In Click Fraud Case
Classified Ventures Buys Real Estate Site
Lawmakers Introduce TV Ratings Oversight Bill, Nielsen Cries 'UnFAIR'
Source: Media Post
   
Sony's (Big) Mac Daddy Partnership
Source: Brand Week
   
State lottery to launch new Powerball ad campaign
Source: Newswatch 50, NY
   
SA spreads advertising worldwide
Source: Sunday Times South Africa

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