Deepak Ranjan B4U national ad sales head

MUMBAI: B4U Television Network has appointed Deepak Ranjan as its national ad sales head, filling up the vacancy after a gap of eight months. Ranjan had earlier served stints in Zee Telefilms and Sahara.



The network, which was in limbo for two years, is also putting its distribution in place. Sources say B4U has reached agreement on carriage fees with leading multi system operator (MSO) Incablenet for distribution of its two channels, B4U Movies and B4U Music. Siticable and several other independent operators have also agreed to carry the channels in certain cities while talks are on with Hathway Cable & Datacom.



?We did not have a national ad sales head for so long because the distribution of our channels was not in place. Now that we are sorting out the carriage issue, we feel it is the right time to have an ad sales head. We are in advanced stage of negotiations with Hathway Cable & Datacom,? says B4U Television Network chief operating officer in charge of India operations BL Gautam.



B4U?s next step will be to revive acquisition of movies, even as Sahara is gearing up to launch its movie channel `Filmi.? ?It will make sense to acquire movies once our distribution is guaranteed. We will be investing big money on movies,? says Gautam.

B4U?s global chief executive officer Sunil Rohra, who is based out of UK, was currently in India to chalk out the company?s growth plans.

Latest Reads
Kumar Deb Sinha joins The StoryLab as country head

MUMBAI: The StoryLab, the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations.

MAM Media and Advertising People
MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account
SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

MAM Media and Advertising Account
Flipkart to exclusively launch Maggi special masala noodles

Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection.

MAM Marketing MAM
Indians happy with Quality of Healthcarebut have concerns with Healthcare Systems and Diseases: Ipsos Study

55% Indians feel they have access to quality healthcare, 31% rate it neither good nor poor, while 15% rate it as poor. Interestingly, India is placed at the 11th spot in assessment of the quality of healthcare among the 28 countries covered in an Ipsos Global Advisor survey of more than 23,000...

MAM Marketing MAM
MP Birla Cement celebrated Independence Day with a flag without colours

Every year, at the stroke of the midnight preceding 15 August, India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice,...

MAM Media and Advertising Ad Campaigns
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories