Air Deccan shoots longest TVC of a common man's first flight

BANGALORE: Air Deccan in its quest to demystify air travel in the country by offering lowest airfares and connecting unconnected cities, has now filmed the story of a common Indian who embarks on the very first flight of his life.

Air Deccan's vision is to 'empower every Indian to fly' and keeping this in mind, Air Deccan had launched RK Laxman's 'Common Man' as its brand ambassador some time ago.


The film called The Old man and the Sky is meant to mirror the emotions of millions of Indians who can now fly at Re 1 (plus airport taxes Rs 221). The film is meant to touch the common man and leaves a lasting impression on everyone who views it.

The main character in the film has been played by National Film award winner Murali, reputed in the South Indian Film Industry.



With a length of 150 seconds, it is the longest TV commercial ever to be telecast in the history of Indian advertising, claims Air Deccan. The film has been directed by Manoj Pillai of Thinkpot, Bangalore and has been created by the Orchard Advertising.



The ad film will be telecast from 7 - 10 July on various channels like MTV (6.30 pm), Star News (7.40 pm), Sab TV (7.40 pm), Max (8.15 pm), National Geographic (8.30 pm), Star One (10.40 pm), AXN (11.05 pm) and on leading channels between the 17 and 30 July.

Trailers on the Internet, posters, eDMs, SMS and MMS campaigns and a contest are part of the effort.

Contest forms can be downloaded from, which is the Internet partner for the contest and they are also available at all Air Deccan counters at the airports. The contest prize is 250 return tickets on any Air Deccan sector for fathers.

Latest Reads
Sabbas Joseph, co-founder and director of Wizcraft International joins the global advisory board of the prestigious IMWF - international mice & wedding forum

IMWF, the International MICE and Wedding Forum, is all set for a big bang 4th edition in 2019 following the roaring success of the last edition in 2018, IMWF is all set for a big bang this 2019.

MAM Marketing MAM
Improving corporate reputation through enhanced reporting

The 8th edition of the AR (Annual Report) Conclave, a signature event by AR Insight & ReportInsights took place at India’s commercial capital – Mumbai on 14th February 2019.

MAM Marketing MAM
Valuepoint Systems announces its top management to accelerate its digital transformation solutions and services

Value Point Systems, one of South Asia's leading digital transformation catalysts, on Wednesday announced the strengthening of its leadership team as the company aims to realise its vision to lead the digital transformation space globally.

MAM Media and Advertising Media Agencies
Ad Club Calcutta inducts Agnello Dias into its ‘Hall of Fame’

The Advertising Club Calcutta, the oldest advertising club in India, has inducted Agnello Dias, co-founder and Chief Creative Officer - Taproot Dentsu, into its ‘Hall of Fame’ for the year 2019.

MAM Marketing MAM
Visa launches Tap to Pay campaign to promote everyday contactless payments in India

Visa, the global leader in payments technology, today launched a new brand campaign ‘Tap to pay with Visa. Just like that.’

MAM Marketing MAM
Lifebuoy partners Kumbh Mela 2019 to drive healthy habit of handwashing

Lifebuoy has partnered with Kumbh to promote the healthy habit of washing hands before consuming food using the innovative ‘Swasthya Chetna Thalis’. The Thalis come with an etched message of “Kripaya Pehle Sabun se Haath Dhoyein” (Please, first wash your hands using soap).

MAM Marketing MAM
TV eats into ad shares of radio, print in South India: TAM

TAM Media Research - a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study for South India. ‘The Southside Story 2018’ shows a sharp increase in the advertising potential in the southern...

MAM Marketing MAM
Ariel India’s campaign - sons #ShareTheLoad garners praise from FB CEO Sheryl Sandberg

The latest film released by Ariel India as part of the #ShareTheLoad movement, which has started a relevant conversation of raising both sons and daughters equally, has garnered over 20 million views already.

MAM Media and Advertising Ad Campaigns
YONO SBI felicitates 20 Under 20 young leaders

YONO SBI, an integrated digital banking platform by State Bank of India launched its recent campaign 20 Under 20 to felicitate young leaders.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories