Ten Sports reiterates leadership in the sports genre

MUMBAI: If there is one television genre that is seeing a lot of activity, it is the sports genre. Recently Zee Sports launched albeit without the cushion of India cricket. Now Ten Sports has put out data stating that it is head and shoulders above the competition on all fronts.

The channel has quoted Tam data from 30 April 2005 to 11 June 2005 c&s4+ all India. For each week in that period it had an average share of 1.46 per cent.


This is more than the combined share of ESPN Star Sports (ESS) and DD Sports. Star Sports has a share of 0.32. ESPN has a share of 0.24 and DD Sports has a share of 0.15. Clearly when India cricket is not there viewers switch off DD Sports.

What this data also indicates is that TNA Wrestling which airs on ESS has not managed to match the popularity of World Wrestling Entertainment (WWE). If it had then the gap would not have been so big. Of course one must keep in mind the fact that TNA Wrestling has only just started. Ten Sports also gained due to quality non India cricket like South Africa and Pakistan's tour of West Indies.

However as Taj Television India MD Sharmista Rijhwani points out it is not only WWE that viewers watch. "If that was the case then the viewership share would not be so high. Our other shows like Sport Update, Legends are watched. Our viewership is strong at 67 per cent share among sports channels without live India cricket. With India cricket next month we expect it to cross 80 per cent."

On the GRP front the story is similar. Ten Sports got an average of 50.5 GRPs each week compared with 10.9 for Star Sports, 8.2 for ESPN and 5.0 for DD Sports. On the distribution front Ten Sports had signed a deal with the One Alliance in March. The channel managed an average reach of 30 per cent which is slightly more than ESS' reach of 26.8 per cent. DD Sports' reach stands at 9.6 per cent.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories