Television

Ten Sports reiterates leadership in the sports genre

MUMBAI: If there is one television genre that is seeing a lot of activity, it is the sports genre. Recently Zee Sports launched albeit without the cushion of India cricket. Now Ten Sports has put out data stating that it is head and shoulders above the competition on all fronts.

The channel has quoted Tam data from 30 April 2005 to 11 June 2005 c&s4+ all India. For each week in that period it had an average share of 1.46 per cent.

 

This is more than the combined share of ESPN Star Sports (ESS) and DD Sports. Star Sports has a share of 0.32. ESPN has a share of 0.24 and DD Sports has a share of 0.15. Clearly when India cricket is not there viewers switch off DD Sports.

What this data also indicates is that TNA Wrestling which airs on ESS has not managed to match the popularity of World Wrestling Entertainment (WWE). If it had then the gap would not have been so big. Of course one must keep in mind the fact that TNA Wrestling has only just started. Ten Sports also gained due to quality non India cricket like South Africa and Pakistan's tour of West Indies.

However as Taj Television India MD Sharmista Rijhwani points out it is not only WWE that viewers watch. "If that was the case then the viewership share would not be so high. Our other shows like Sport Update, Legends are watched. Our viewership is strong at 67 per cent share among sports channels without live India cricket. With India cricket next month we expect it to cross 80 per cent."

On the GRP front the story is similar. Ten Sports got an average of 50.5 GRPs each week compared with 10.9 for Star Sports, 8.2 for ESPN and 5.0 for DD Sports. On the distribution front Ten Sports had signed a deal with the One Alliance in March. The channel managed an average reach of 30 per cent which is slightly more than ESS' reach of 26.8 per cent. DD Sports' reach stands at 9.6 per cent.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/drapers.jpg?itok=pXdUPmXG
“Meet the Drapers”, the crowdfunding reality show by Sony Entertainment Television, is again on the hunt for the next big idea; Season 2 going global

“Meet the Drapers” Season 1 debuted the world’s first crowdfunding-based startup reality show in 2017-2018, featuring the Drapers -- Silicon Valley’s legendary VC family - and was an immediate success in the Americas.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/21/top.jpg?itok=iVD9gYfB
Kids most benefited genre in Chrome DM week 46

With a growth of 1.07 per cent, the kids genre in all India 1 lakh+, marked the highest opportunity to see (OTS) among all categories in week 46 of Chrome Data Analytics and Media. Discovery garnered the highest OTS in kids’ genre with 90.5 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories