Key Findings:

• 8% rise in advertising on Business TV Programs in Jan-May '05 compared to Jan-May '04
• Advertising dips across 2003-04
• 'Car/Jeeps' & 'Corporate/brand image' category tops advertising in Jan-May '05
• 'Maruti Udyog', the top Spender on Business Programs
• Weekdays gets the maximum advertising
• Prime Time band, the choice of advertisers

This week, AdEx India looks at the TV Advertising on 'Business Programs' like India Business Hour, Zee Business, Business @ 8 etc. Below is the growth of advertising on Business Programs on Television in Jan-May '05 compared to corresponding period in 2004.

• 8% rise in advertising on Business Programs in Jan-May'05 compared to Jan-May'04

Below is the advertising pattern on 'Business Programs' in TV across the years 2001-04.

• Advertising observes growth across 2001-02
• Dip observed in 2003 (-29%) & 2004 (-19%)

The graph below shows the Top 10 Categories advertised on Business Programs in Jan-May '05.

• 'Cars/Jeeps' & 'Corporate/brand Image' with 10% share each in Jan-May 2005

The table below shows the Top 10 Spenders on Business Programs in Jan-May 2005

• Maruti Udyog gets the Top position (with 4% of advertising share) closely followed by Tata Motors with 3% share

Let's watch out whether the advertisers spend maximum during weekdays or weekends.