13 July 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 50



Promax India 2005




 

Channel [V] dominates Promax India with 18 awards
Channel [V] bagged 18 awards - nine golds and nine silvers at Promax & BDA India 2005.

The birth of Channel [V] icons - Simpoo and Lola

Sunil Alagh's 10 commandments on marketing

At Comedy Central, it's all about fun and laughter

Elements that make Nick tick and stick with kids

Fun and wonder key to capturing kids' attention

Emotive resonance - the SBS approach

Creatives that made it to the BDA Top 40

Adex Analysis
Hosiery advertising on television rises by 55%

Hosiery advertising on TV has risen by 55% during Jan-May ’05 compared to Jan-May ’04

Media, Advertising & Marketing Watch
MRUC disputes NRS 2005 TV homes figures

MRUC has raised questions over the findings of NRS 2005 relating to the size of the cable and satellite homes.

Indiavision to b'cast live news bulletin from Dubai

Samsung launches mega channel promo - 'Power of 3'

SriLankan Airlines woos Indian tourists

Cartoon Network conducts raids in Delhi, seizes counterfeit merchandising

Guest Speak
Huge Cyber-Tsunami Developing in Asia
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (26/06/2005 to 02/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/06/2005 to 02/07/2005)
Star Plus
Sun TV
Sony Entertainment
Star One
Zee Cinema

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Today's Newsbreakers.......India
JWT hires Leo Burnett’s Dias to head creative team
State may levy stamp duty on ad contracts
Raju ban gaya gentleman
Small-town boys make it big in ads
Umbrella branding
The alphabet soup
What women wear
15 years of fame
Pitch & gamble
Source: Economic Times
 
   
Coke to launch low-calorie Sprite
P&G Hygiene shifts detergent biz to P&G Home
Doktor Mom plans foray into regulated markets
Source: The Hindu Business Line
Hakuhodo Percept wins three businesses in Delhi
DNA-HT circulation in Mumbai threatens to touch 5 lakhs
Source: Agency Faqs
   
   
Anil Kapoor to promote A1 motor sports Grand Prix
Source:Indian Express
   
Brand Sachin
Source:Times of India
   
Ice People: Chaya Brian Carvalho
Ice People: Preeti Desai
The sound of southern music
Cadbury enters choco sauce mart
Season`s special coolers add fizz
Source: Business Standard
International News
Heekin, Grey in Talks on Global CEO Post
Tommy Hilfiger Returns to Toth
Subway Chief Marketer Carroll Resigns
GM's Chevy Takes Field at All-Star Game
Source: Ad Week
   
Scooter ads get out and about in London
ZenithOptimedia scoops L'Oreal Golden account
First Radio Sales wins Juice FM ad deal
Walker bows to online pressure
Billetts launches interactive service
UIP and Dreamworks first to launch 'scrolling' ad
Quorn aims to surprise with TV ad campaign
Ads pulled in light of London attacks
Source: Media Week (UK)
   
CNOOC rolling out advertising campaign to make its case in Unocal deal
Source:Canada.com,
   
P&G Executive Invigorated With Online Ad Mix
Source: DM News
   
Coca-Cola rolls out first advertising for Sprite Z
Source: Brand Republic Bulletin,
Corporate Raider Bollore Named Havas Head
Source: ABCNEWS.com
 
JWT first with Gunn archive through Beam TV
Source:Strategiy
   
Autos Heavy Up On Consumer Mags, June Ad Page Growth Moderate Overall
Traditional Media Companies Buying Their Way On To The Internet
Marketing Gurus: Be Wary, But Cede Control To Consumers
Source: Media Post
   
IPC Advertising hands inserts role to Dan Handscomb
Source:Media Bulletin
   
Chinese Oil Company Rolls Out Ad Campaign
Source: Newsday
   
OMD and ADCB unveil the longest billboard on record
Source:AME Info
   
Spending on ads inches up by 6% in first half
Source:Bangkok Post

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