Samsung launches mega channel promo - 'Power of 3'

MUMBAI: Samsung has announced the launch of their biggest-ever channel promotion called Samsung Power of 3, which seeks to reward system integrators (SI) all across the country.

The programme is valid on all Samsung Color Monitor, HDD and OMS products purchases made by SI partners and looks to incentivise the SI Partners and offer greater value on purchase of Samsung products.


The programme is valid for a period of eight weeks – from 11 July to 17 September and has a mega bumper prize of a Hyundai Accent and Hyundai Santro Xing to be given away.



Also, gifts worth Rs 70 million will be given away by the company as part of the promotions. The gifts that can be redeemed on the basis of the points collected range from Hyundai Santro Xing / Maruti Omni car to Samsung’s leading technology products like 54” Projection TVs, 29” DNIe TVs, Samsung 1.5 T Split AC, Samsung frost free refrigerators to motor cycles, mobiles and Titan watches.



As part of the scheme, Samsung has packaged its color monitors, HDD and OMS products in ‘Bundles’. This entitles the SI partners to earn points basis individual products purchased as well as a special additional discount of 20 per cent when bought on a single invoice as a Bundle. The SI Partner simply needs to collect point’s basis his purchases from Samsung Star Elite Partners only.

To qualify for participation in this Scheme, the SI Partner needs to purchase only three ‘Bundles’ from Samsung Star Elite Partners between 11 and 24 July.

Also, the incentive for participating in the ‘Qualifier Round’ is a Hyundai Santro, which will be given to the SI partner basis a lucky draw to be announced within a fortnight of the closing date of participation.

Samsung India general manager (IT) Harry Ahn said, "We are targeting a significant jump in our IT business in Q3 over Q2 and Samsung Power of 3 program is a strong tool to help us grow our business and strengthen our relationship with the SI partners."

The company will be supporting the ‘Samsung Power of 3’ program with an aggressive advertising campaign in print media.

The minimum points that need to be collected for gift redemption are 100.

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